Google's ad system is known as Google AdWords. It works by allowing advertisers bid on keywords that a user might type into their search engine. If you bid on a keyword and your bid is high enough, an ad that you write will show up on the right side of the Google home page or above the regular search results.
If your ad shows up and a search user clicks on your ad, you will be charged per click. The good thing about the system is you only pay when someone clicks on your ad. You do not have to pay just for it to show up.
What you pay per click is determined by how many other people are bidding on the keyword you have chosen to bid on. It also depends on how relevant your ad is to the keyword. Google AdWords system is a great way to acquire leads for your business but you must know what you are doing to be successful with AdWords.
One tip to help you be successful with AdWords is to remember that you always must be relevant. Relevant to the users search and you will pay less than other people per click. This will reduce your advertising cost and make your promotion profitable.
Google rewards you for having ads that are highly related to what their users are searching for online. This keeps their users happy because they find what they are looking for and it will help you as well because they will more than likely take action on your website.
Don't waste your time and money like I did driving traffic that does not work. Instead click here to get a free copy of my quality traffic report and I will show you the exact traffic method that you can use to drive quality traffic that BUYS what you have to offer, and its free!