The online advertisement is here to stay for a long time with us. Current trends indicate the TV viewers are moving away from the box and entertain themselves in online. Searching for information is better suites the folks than to switch through the channels. Think again! How often you have scrolled through your 50 odds channel to find nothing interesting.
With the dominance of the Internet and growing broadband services the online advertisement is about to move away from PPC to PPP.
What is all this PPC & PPP? PPC stands for Pay per Click. PPP stands for Pay per Play. So you got it, right?
Since the Google introduced the AdSense there are many PPC advertisers emerged and submerged.
The negative effect of the PPC is that if the ads displayed are not relevant to your content, the chance you get a click is less than 10 percent. Note the point here; your visitor will take note of the ad even though they are not clicking on that ad. There are many reasons for this. One could be that your content is more interesting than the ad. Another is that they are disappointed by the ads in the past as they did not provide what the visitor expects.
I have clicked many such ads. It states FREE this and that. But once you are on their site you will realize it wasn't you was expecting. Yes! I agree why would some one pay to advertise something they want to give away free. OK! Agreed. But why do these advertisers want to mislead my visitor. I have a cretin responsibility by displaying those ads to my visitors.
NOW! We are moving from this PPC and getting more profitable PPP.
With the broadband service becoming the common mean to connect to internet, the ads are moving from text based to video ads. Thus these ads do not require click on the ad. The ads will play for a certain time like 5 sec or 10 sec for each unique visitor and the publisher get paid. Thus, enabling the publisher to make more revenue with PPP than PPC.
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