Pay Per Click (PPC) advertising is one of the most effective ways to get super laser targeted traffic back to your site. The more effective you are at doing this, the more success you will have in your home based internet marketing business. There are three things you can do immediately to become more successful using PPC that will have a direct positive impact on your campaigns and your business.
The first thing you must do to use PPC effectively in your home based internet business is to bid on highly targeted buying keywords. The more targeted the traffic is that you deliver to your site, the better it will convert and the more money you make. By bidding on more targeted keywords (actual names of products, opportunities, companies, etc) you can be sure you are getting super targeted traffic. Think about this example for a second. If you are selling the iphone and running a PPC campaign and one of your keywords is cell phone and the other is buy iphone, which is going to convert better? It’s an obvious answer. Focus on getting more targeted traffic when using PPC and you will have more success in your home based internet marketing business.
A second tip that will allow you to be effective using PPC and have a positive impact on your home based internet marketing business is to be sure the content of your landing pages (wherever you are sending the people who click on your ad) is as relevant as possible to the what is being search. Google’s quality score is determined by multiple things but most important relevancy. The more relevant you can make your landing pages to the actual keywords being searched, the better off you will be. As we know a high quality score will allow you to get better position for less money.
A third tip to be effective using PPC that will have a direct impact on the results of your campaigns and your home based internet marketing business is to split test your ad copy. If you test different ads, you can optimize your campaigns for the one’s that pull the most traffic. The higher your click thru rate (provided that it is targeted traffic) the better. However if you do not take the time to optimize your campaigns by testing different ad copy, you could be leaving lots of traffic and money on the table and never even know it.
Effectively using PPC can allow you to achieve serious success in your home based internet marketing business. By focusing on getting the most targeted traffic possible, being sure you landing pages are as relevant as possible for the term being searched, and split testing your ad copy to optimize your campaigns, you will be on your way to effectively using PPC and success in your home based internet marketing business.
Matt Chilleri is a prospering and successful online entrepreneur and internet marketer. This article on PPC and using it in your home based internet marketing business is one of many articles written by Matt related to business and achieving success online. Matt offers in depth training, mentoring, and support to those looking to achieve financial success online. To learn more about Matt and how he may be able to help you reach your online business and financial goals, as well as to gain FREE LIMITED TIME access to his information packed 7 part success boot camp visit his website at http://www.jobfreein30.com He can be reached via email at Matt@jobfreein30.com