Updating Your PPC Campaigns with Seasonal Terms


Visitors: 201

PPC is a fairly simple system to set up. Once you start to make a profit off of it, it can be easy to get lazy and just leave the ads alone each month. This is a mistake as there are plenty of opportunities to make money on seasonal terms.

Seasons, there not just for vacations anymore! Seasons represent nice little pockets of profits you can incorporate into your PPC campaigns. Keyword phrases that might produce nothing for eleven months out of the year suddenly become revenue producers.

When talking about season keywords, there are obvious opportunities that come up. The biggest is, of course, Christmas. While there is a ton of interest in Christmas oriented keyword phrases, profits can be iffy as people tend to crank up the bids. The same goes for any universal seasonal issue such as Mother’s Day, Valentine’s Day and so on.

To make out like a bandit, it is better to focus on season terms that are particular to your niche. This helps your profitability because it eliminates a large cross section of sites not in your niche that might nonetheless compete with you to achieve rankings. For instance, any site selling a product is going to go after Christmas keyword phrases and you are going to have to compete against them.

So, how do we find seasonal, niche terms? Obviously, the exact terms are dependent upon your niche. To get a feel for the process, let’s look at an example.

Let’s assume you have a site dealing with taxes in one way or another. Obviously, your high season is the first quarter of each year before tax returns must be filed. The problem, of course, is this is no secret, which means you have a lot of competition. Many tax sites, however, go into hibernation after April and don’t crank back up till January of the next year. What a mistake.

As you probably know, many people and businesses file extensions on their taxes. This essentially means there is a second tax season starting in August and running through October. During this period, these potential customers need help with their taxes. While your competitors snooze the days away on the beach, you can make a killing by tweaking your PPC campaigns to take advantage of this opportunity.

PPC campaigns often carry a large laziness factor. Don’t fall for it. Make sure you get a feel for all the potential seasonal situations you can take advantage of. It is a great way to get an edge on your competitors.

Halstatt Pires provides PPC Management services at MarketingTitan.com.


Article Source:

Rate this Article: 
So You Want Big Profits From Your AdWords PPC Advertising Campaigns?
Rated 4 / 5
based on 5 votes

Related Articles:

Are Your PPC Campaigns at Risk? 3 Mistakes That Can Derail Your PPC Campaign

by: Fabian Tan (August 15, 2008) 
(Internet and Businesses Online/PPC Advertising)

Promotions For Seasonal Campaigns

by: David Sm James (July 30, 2008) 

Pizza Menus and Seasonal Advertising Campaigns

by: Chris Barr (March 24, 2008) 

PPC Campaigns - After Your Keywords

by: Brian Basch (September 13, 2008) 
(Internet and Businesses Online/PPC Advertising)

Managing PPC Campaigns Inhouse

by: Udayan Bose (April 16, 2005) 
(Internet and Businesses Online/PPC Advertising)

What Percentage of PPC Campaigns Lose Money

by: Jeff Schuman (July 08, 2008) 
(Internet and Businesses Online/Internet Marketing)

Turn Your PPC Campaigns into Free Stuff

by: Aazdak Alisimo (January 28, 2008) 
(Internet and Businesses Online/PPC Advertising)

PPC Campaigns - Useful Tools For Promoting Expired Domains

by: John Khu (August 18, 2008) 
(Internet and Businesses Online/Domain Names)

Negative Keywords Can Improve Your PPC Advertising Campaigns

by: Stacie Leonard (December 20, 2007) 
(Internet and Businesses Online/PPC Advertising)

So You Want Big Profits From Your AdWords PPC Advertising Campaigns?

by: Daniel Carver (September 03, 2005) 
(Internet and Businesses Online/PPC Advertising)