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How to Create an Optin Offer That Converts to Subscribers

Gregg Gillies
 


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If you want to convert a high number of visitors into optins and subscribers you need to know how to write an optin offer that is compelling and powerful enough to motivate your visitor to take action.

That is, to cough up their name and email address to get what you're offering.

Let's look at how you do this.

You used to be able to have a little sign up form that said nothing more that “Sign Up Here to Subscribe to Our Free Newsletter. "

Sure, that used to work back when email was a novelty and spam wasn't every where like it is now.

Today, that just won't work.

Let's say you have a web site on Playstation video games. You might have an optin offer like the following:

"Grab the hottest Playstation Gaming Tips - Free!

"PSP Insider Secrets" is a weekly hot sheet that's absolutely jam-packed with the hottest news, stories, interview and insider gaming tips about all your favorite Playstation games. PLUS the chance to win a copy of Madden Football ‘09 every month. "

Then you'd put in your autoreponder subscribe box.

Here are three tips to help you create a compelling optin offer for your visitors.

1. Emphasize Benefits, Not Features

Let your subscribers know what's in it for them in emotional terms. You don't want “gaming tips by top gamers. "

How about “be the one to dominate all your friends every time you play Madden Football. "

2. Include a call to action

Let them know in on certain terms what they have to do to get the information. Something like:

"Fill in your first name and email address in the boxes below.

Then click on the “Gimme My Info Now!" button to grab the latest issue of “PSP Insider Secrets. "

3. Be sure to include a link to a Privacy Policy

Everyone is afraid of giving up an email address now due to spam. Make it very clear that you don't use their email address for anything but sending out your newsletter.

Make sure to put these optin offer tips into action and you'll start seeing climbing subscriber numbers from your own list building efforts.

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