Everyone talks about how great list marketing is, but it sure is a lot of work! You've got to set up an autoresponder, develop free content to draw customers in and then get your message out where your prospects can see it! However, the old saying rings true - if it wasn't so hard, it wouldn't be worth it. The following are seven of the top reasons to focus on building an email list:
1. To Make Money
Yes, this is an obvious one - you wouldn't be interested in internet marketing if you didn't want to make money. Building a list of highly-responsive, hungry customers is one of the easiest ways to start making money online. When you take the time to build relationships with your customers and establish your role as an expert in the field, you'll find that that they reward your hard work with their checkbooks.
2. To Gain More Qualified Buyers
Some experts estimate that only 2% of people will purchase a product when they come directly from a PPC ad to a sales page. However, if you can get that person to hand over their personal information and sign up for your newsletter, that percentage can increase by as much as 30%. When people sign up for your list, they've pre-qualified themselves - you know they're interested in what you have to say. You can use this to your advantage by targeting products to the specific interests they've expressed by signing up for your list.
3. For Free Market Research
If you're thinking of putting together a new product, the easiest way to figure out what your customers want is to ask them! Set up a brief survey through any one of the free survey sites available and offer a small incentive to any member of your list who takes the time to fill it out. While other marketers are blindly cranking out products, you can use their responses to create your next product and then sell it back to them. How much easier can it get?
4. To Cut Your Advertising Dollars
Many people use pay-per-click advertising for their new product launches. And while this is a great way to drive traffic quickly, it can get expensive - especially if you're active in some of the more competitive niches. Building a list of customers can dramatically cut your advertising expenses. Suppose you're active in a niche where the average PPC cost is $.30/click. Sending your message to 1,000 list members could save you as much as $300!
5. For the JV Potential
When you have a responsive list, you'll find that other marketers want to work with you to promote their products on your list. These marketing opportunities are a great way to bring in extra revenue with minimal effort, but be careful whom you choose to do business with. Carefully review any product you plan to promote, as well as the terms of the partnership agreement.
6. To Enter New Niches with Ease
Suppose you're planning to enter a new niche related to the one you're currently in. When you have an established list, you've already got a customer base that trusts you and listens to you. You won't need to go out and spend your advertising dollars attracting new prospects - sending a simple promotional message will get you up and running quickly.
7. For the Bragging Rights
Okay - I'll admit it. Ego isn't the noblest of reasons to build a list, but it sure is a good feeling to know that you have 100, 500 or more people eager to hear what you have to say.
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