One of the easiest way to start an online home based business is by signing up as an affiliate with a merchant. There are many benefits in doing so. The main advantage is you get to sell and make a commission from a product that you did not personally create. All the back end operation such as customer service, technical support, accounting etc are all being taken cared of by the merchant. For an online product, the merchant will also create the website, advertising banners, sales copy and etc. All you need to do is to promote it.
To have a good online promotion for your affiliate product, you will need to drive targeted traffic to your web page or landing page. The landing page is basically used to capture the name and email address of the visitor. You can also drive traffic to your merchant page, but there are a few benefits when using your landing page versus the merchant sale page.
Remember, when your visitor sees your landing page, it is all about them, not you. The landing page should spell out what it is for them. Your visitor has to see the value and how it can improve their live by utilizing it. When that caught the interest of your visitor, they will buy or opt-in to your follow up list.
The design of your landing page does play an important part. Make sure you use an attention grabbing headline. You want your visitor to read through your copy and take action. For search engine optimization purposes, include main keywords in the first six words of your headline. This will help your web page ranking when the spider index and list your page in their search results.
To be successful in online home based business, you must have a good marketing strategy. All you marketing strategy should have a key goal of driving traffic to your landing page. Make full use of the page to capture your visitor's name and email so you can follow up with them later.
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