Caller: To the extent that you're not so-called wearing out your welcome.
Sean: I'm laying out the welcome. You've all seen my “I need your help" email, right? Up until the last one I sent out, I've always done a very good job of answering every single one of them. This last one I've been doing so much teaching this week, so if you sent me one on Monday in response to what I sent out Saturday, I probably haven't responded yet.
If you've known me for more than two weeks and you've seen an “I need your help" email, then you know that I've responded.
I use those “I need your help" emails to stimulate other people to actually write me, because I know the numbers support that if I get somebody to write me and I write them back, they buy five to six times more than someone who I never communicate with.
Does that right there make sense?
Callers: Yes. . . yeah. . . sure it does.
Sean: Ok, so I'm going to leave this alone now. Right there is I believe one of the strongest things that you can do in terms of building trust. I believe that what I just discussed right there in terms of answering and responding to emails, and then taking them to the next level, supercharging it for example - you might be able to call it supercharging it - and giving people reasons to write you so that you can develop those relationships, I personally believe that that is even more important than the lower-level purchases.
I believe that people can see into you much better when they write you and you respond. By the way, if somebody asks you a question and the answer to the question is in some product, don't send them a sales letter to buy the product. Answer their question.
Then if they've got some question that's so advanced that it's going to take you 15 pages of information to explain it to them and you really don't want to write it all out, go into the product that you have, copy out the portion of it that applies to their question, and send it to them for free.
Better yet, if you have a $50 product - I mean come on, it's a $50 product, it's a trust generator when somebody buys it - send it to them for free. Write them back and say, “Your question is a little bit more in-depth than I think I can answer in a single email. I've got a product I normally sell for $50 that answers your question. I've attached it to this email. It's complimentary. Let me know if you have any more questions about that. "
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Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.