Whenever somebody first starts out with e-mail marketing they dream of having a large list. They, no doubt, have seen some of the gurus that have hundreds of thousands of individuals that the e-mail on a regular basis and reap very large rewards. Is it really necessary to have a large list in order to see the kind of profits that are necessary to make a difference in your life?
There are several differences between owning a large e-mail list and owning a small one. In the first place, a large list will require a lot of maintenance that comes in the form of unsubscribe requests, personal requests and user feedback. This can take a tremendous amount of time and put a strain on your other marketing efforts. Not only that, many of these distractions that come in the way of user feedback are not necessarily productive. They do help you to build a responsive list if you take the time to respond but it is difficult to keep up with if you are constantly getting e-mail.
Having a small list does not necessarily mean that you have to have small profits. As a matter of fact, if you have a very targeted small list and e-mail them good information on a regular basis, you would be surprised at the amount of profits that can be pulled out of it. All that is really necessary is for you to subtly pitch them whenever they are looking for, without making that the basis for your contact and a small focused list will do very well.
Do you want to build a responsive list? Please head on over to Tyler's List Building Club and get a copy of my free report (a $49 value).