In a previous article, I mentioned that your internal house list will give you the best return on your marketing. But what do you do if you don't have your own list? You'll have to build one.
Here are seven ways to build your own list.
One, post comments on appropriate blogs and Web sites with a link back to your site.
Two, add a forwarding call to action to the customer emails you already send out. For example, “Did a friend send this to you? Claim your own copy here (it's free). " Or, “Know someone else who would like this newsletter? (Use this link to send it). "
Three, put a sign-up box (just name and email) at the top of your home page. ( Offer a special report or newsletter sample.
Four, if you're not doing so already, advertise in complementary (newsletters that also reach your target market (you may even be able to (barter), if you have your own newsletter.
Five, send out a postcard or other low-cost mailing to a rented list to generate leads. Don't try to make an immediate sale, just offer something that the recipients will find appealing and ask them to contact you to get it.
Six, write articles for ezinearticles, other Web sites, magazines, etc. that appeal to your target audience.
Seven, offer a free download or report of some kind that your market will want. If you offer investment advice, write a report on “10 Best Long-Term Investments". Ask your visitors to fill out a short form in order to get the report.
About the author:
Jodi Kaplan is a marketing expert and founder of KaplanCopy, a direct marketing consulting firm. She fixes “broken" marketing by turning ineffective marketing and unappealing Web sites into powerful marketing tools with clear benefits and measurable results. Her professional network gives her clients “one-stop shopping": marketing, copywriting, graphic design, and Web design all in one place - with one phone call. To learn more, visit http://kaplancopy.com
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