I would like to believe you know why you must build a list. Lists are made of people and you have to get these people to your website for your list to grow. So how do you do it?
Well, there are two main approaches. Paid or Free.
Paid: You spend money on advertising such as Pay Per Click, Co Registration, eZine advertising and so on.
Free: There are free and very low-cost methods that really work. They do require a lot of time to build your list with them. You are actually experiencing one method now - article marketing.
You might ask - Which one of these two methods is better?
The simple answer is they both are. That said, you really need to test both methods to see which one is best for you.
If you go the free/low cost way then be ready to spend a lot of time and effort building traffic for your site through article or forum marketing for instance.
If you have more money than time:
1) Do pay-per-click advertising. Drive keyword targeted traffic to your squeeze page and convert traffic into a big list. Advantage: Can be very fast. Disadvantage: You must know what you are doing or it will cost you lots.
2) Buy ezine advertising. Buy advertising space in a magazine related to your magazine. The magazine must of course be related to your niche. Test and track every advert in each ezine. Divide your number of subscribers by the cost of the advertisement to get the cost of each subscriber. You simply must know how much each subscriber is costing you so you can determine what works and what doesn't from each magazine. Cost of subscriber must stay below revenue from average subscriber. Advantage: High quality subscribers. Disadvantage: Can get out of control if you do not track everything.
If you can spare the time:
1) Write articles and submit them to article directories like this one. Place a link to your squeeze page at the bottom of every article. Advantage: High quality subscribers. Disadvantage: Takes time, submission process can be a challenge.
2) Spend time in forums. Answer lots of posts with good, solid information. Include your squeeze page link in signature (never in post). Advantage: Over time, you position yourself as an expert. Clicks are strong. Disadvantage: Time consuming. Takes time for traffic to grow.
The choice is yours. That said you can use the free method and really become an expert in your niche area. The more you write and answer questions in your niche area the better you become. Having made some money you can then use some of it to pay for your advertising in the paid arena.
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Willi D is an expert author and marketer specialising in list building and pre qualified traffic generation techniques.
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