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Best Link Building Strategies to try

Deepti Subrahmanyam

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Best Link Building Strategies

Here are the best link building strategies that are useful for gaining quality links and to improve site ranking.

Link Building is the process of creating inbound links to a website. Getting quality links is the most important aspect of Search Engine Optimization and it helps to improve the site rank in the search engine.

What are the inbound links?

Inbound links are also known as incoming links, in links, and inward links, are the incoming links to a website or webpage.

Acquiring traffic from quality links with relevant sites for long duration makes the website popular and makes conversions to your site. You can get one way links through social networking, bookmarking, articles, directories, blog commenting, forums, groups and press releases through which you can promote your site to search engines.

Best link building strategies:

Article Submission: Write an article to fit in your niche blog and submit it to several article directories and web2.0sites. Good articles leads to more links as it might be published as well by other bloggers and linked to you.

Directory submission: Submit your site to various directories with good page rank and relevant category leads to hundreds of back links, proportional to time one willing to invest. Alternative option is to hire someone to do it. You have a web directory list for submission.

Social networking: Create a good profile in various social networking sites add you to relevant categories and create groups. Social networking is easy and very fast way to promote your site to millions of people and get conversions. You can promote your website, articles, documents, blogs etc.

Social bookmarking: submit you website, articles in web2.0, blogs to bookmarking sites. You can put the anchor link in the title to get the back link.

Forum Posting: Participate in various free forums with relevant category exchange your views. Setup your signature with every post you participate. Forum may require active participation for some number of posts to acquire your signature. In some forums you can put URL in your profile which is also visible without login.

Press release: Write a press release and submit to press release sites. You can use your full URL or link with your anchored text within your press release.

RSS and Blog Commenting: Start your blog in using different blog hosting sites and create RSS feed; write relevant comments on other blogs that have content similar to your own. Try to create a link of friendship with other bloggers. Don’t use keywords instead of names and try not to spam blogs.

Document and video sharing: Create documents in . pdf, . doc, . ppt etc and videos related to your website and share them in various document sharing sites and video sharing sites . This is a good way to generate traffic.

Presell pages: A presell page is a page about your business, hosted on somebody else’s website. More often than not, you also get a link, but that’s not the main purpose of the presell page. Ideally, the presell page should rank for the same phrases you are targeting for your site, so that there are effectively 2 results for your business in the top 10 Google results.

Reciprocal links Exchange:

Interchange links with similar sites: Link exchange or Reciprocal links is the process where two website owners agree to show others link on their website. It is the good way to get ranked in search engines.

The benefit of exchanging your website with websites of similar content lead to gain high targeted readers and increases the link popularity of website in search engines. On the other hand it distracts the potential visitors away to other sites before they have fully explored the site that the original link was on.

You can use deep link as link exchange so that you can drive traffic to your content pages not only to your main page.

Don’t does in link building

  • Don’t leave irrelevant comments as replies to blog posts.
  • Don’t have reciprocal links as a majority of back links.
  • Don’t spam webmasters with email spamming links.
  • Doesn’t use any automated tools or software for link building.
  • Don’t get links from link farms.

So, one should always have in mind some relevant aspects when considering a proficient link-building strategy : linking to sites in the same field of expertise as your-own, keeping a standard of quality, keeping your pages optimized for relevant keyword phrases and linked back and forth within your site.


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