With the network of websites that I run for real estate investors, I have been focusing quite a bit of time, money and resources on building incoming links to these sites from websites that have relevant, related content. When I have thousands of other things that I could be doing, why would I bother?
Well, there is the obvious reason: links coming to your site means that, at times, people can find those links when they are visiting these other websites and, because it is a related type of website, they may find it interesting and click on it. That means direct traffic to my site. With a hugely popular site, that might mean a small stream of traffic coming to my website regularly and that's awesome.
However, that is not the only reason why I am so focused on building links coming to my websites. Another reason is that links coming to your site are votes, from the Internet community, that you site is worth visiting and that means a lot to search engines and specifically Google when they determine how popular your website is and ultimately if, and where, it should show your website when someone searches their database.
The idea, overly simplified for obvious reasons here, is that if 100 people found your website interesting enough that they linked to it, then other people might also find it interesting and would want to see it. Another way of saying that is that a link is a vote for your website and search engines tend to say, the more people that vote for a website, the more likely others would enjoy it too.
So, I have been and will continue to work diligently on finding other related sites that would benefit from linking to my site and encourage them to do so. In fact, that is what many of the marketing tests that I currently have running on Ruthless Accountability are doing.
James Orr is a professional real estate investor and marketing expert.
He runs over 300 websites including a marketing blog about holding your marketing ruthlessly accountable to results at http://RuthlessAccountability.com