This article will give you a basic understanding of what backlinks are, how they work and how they are one of the most important factors in having your bidding directory rank high in the search engines.
In order to rank high in the serps for you Bidding Directory, you need to have a strong backlink campaign for your website. For those of you who are new to SEO, a backlink is a link from another site that points to your site. Now you don't want to just go out and start getting backlinks from any and every website that you can. You want to get backlinks from websites that have relevant content to your site. So in other words you wouldn't want a link on a Bunny Farm website pointing to your bidding directory, you want a link from another bidding directory or just a regular web directory pointing to your site.
Now that is just the first step, but before you even start acquiring backlinks you need to decide what keyword you would like to rank high for in the serps and preferably you want your chosen keyword to also be your anchor text for the backlinks that you are going to acquire. For example if you want to rank high for the keyword Directory, then you need to try and get other relevant sites to put a link on their site that says Directory, so that people can click on the word Directory and be taken to your website. For a visual explanation go to this Bidding Web Directory, LinkTerritory.com and check out the links on the bottom of the page. One of them has the anchor text ‘php link directory', and that is a backlink pointing to that site. If you go to google and search that term, you will see that the site ranks #1 for that term, that is due to the amount of backlinks that site has that have that anchor text.
So now you understand how anchor text affects which key words your website will rank high for in the search engines?. Now that is the basic principle of building backlinks, the next thing to take into consideration, at least to rank well in google, is the PR (page rank) of the site that you are going to place your backlink on. The higher the PR rating, the stronger that site is in the serps. So a backlink from a PR 1 site is not going to be as helpful as a backlink from a PR 7 site. Not only will a high PR backlink pull you up higher in the serps but eventually that site is going to pass on its PR rating to your site. So if you only have about 10 to 20 backlinks pointing to your site, but they are all from a PR 5 or higher site, you can expect to have a very nice serp ranking and also you can expect your site to get a nice PR rating during the next Google update.
Now having high PR backlinks is very ideal, it can also be very difficult to acquire them. Most site owners with a high PR know that their link is very valuable and so they are not going to just give them away, unless they believe your site is that good. So for most people building backlinks begins with backlinks from sites with a not so high PR. The best thing about placing a link on a lower PR site is that depending on what backlinks that site has, they might become a high PR after you place your link on their site. Now you have just gotten a powerful backlink fairly easy since you placed it before it became really valuable. That is the whole concept of researching the sites you place links on. Their are many SEO Tools available online that you can use to check the backlinks of other sites. So by researching and discovering that a PR 1 site has many backlinks on high PR pages, you can decide to put a link on that PR 1 site because you know that in time it will grow. So now that you have a basic understanding of how backlinks work, you can get out there and start researching your keywords and building a strong backlink campaign.
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