Don't Try To Sell On The Web, You Have To Know How To Market

Dave Luther
 


Visitors: 172

There are jillions of desperate salesmen, and saleswomen, on the web trying to sell a product, with very little or no success. Don’t even try to sell! You have to market your product. You have to understand the basic principals of marketing. People don’t want to be sold. You have to get into their head and make them want to buy.

Think of your last half dozen large purchases. How many of those things that you bought did you really need? You probably saw a few of them on TV. Then first time you saw the commercial you were interested and may have thought “That would be nice to have”, but you didn’t really consider buying it. By the seventh time you saw the commercial you decided that you just couldn’t live without it. The marketing people planted an idea in your head, then reinforced it, and reinforced it until you just couldn’t resist it any longer.

I’m not saying that they did anything wrong. That’s what drives our modern economy. If we would be honest with ourselves, we would admit that we could live in much smaller houses, drive much smaller cars, don’t need that boat, fancy dress or ring that we just bought.

A basic rule to remember is that most people buy emotionally, then justify the purchase logically.

H. Dave Luther
Henry D. Luther has been in the in the inventing, patenting, and marketing business for 50 years. Some of his inventions have been on the market for 40 years. He had computers before the P. C. was invented. He is a private pilot, sails in both freshwater and saltwater, and has homes in both Ohio and Texas.

Since he retired 10 years ago one of his hobbies is writing. His latest book is “How to invent, patent, and market” You can learn more about this book at http://www.hdlwebdesign.com/invlrnmor1295

(346)

Article Source:


 
Rate this Article: 
 
Make Your Web Site Sell With These 3 Steps to Improve Your Web Site Marketing
Rated 4 / 5
based on 5 votes
ArticleSlash

Related Articles:

If You're Tired Of Adverts That Don't Work And Letters That Don't Sell, Then ..

by: James Yuille (March 15, 2005) 
(Business/Advertising)

Tell To Sell: Five Ways More Web Content Helps You To Sell More

by: Angela Booth (August 02, 2006) 
(Internet and Businesses Online/Internet Marketing)

How Video Web Conferencing Can Help You Sell High Cost Web Hosting Services

by: Joan Upesi (June 25, 2007) 
(Internet and Businesses Online/Web Hosting)

How to Test Your Web Headlines and Web Site Home Page to Sell More Products and .

by: Judy Cullins (January 25, 2005) 
(Internet and Businesses Online/Web Design)

Don't Go With Market Forces - Don't Go With The Crowd

by: David Bain (September 03, 2006) 
(Business)

Don't Get Lured into Buying Software or Services for Your Web Site That You ..

by: Skye Conroy (July 06, 2006) 
(Internet and Businesses Online/Site Promotion)

10 Ways to Market Your Web Site and Have It Market You

by: Mindie Burgoyne (April 22, 2005) 
(Internet and Businesses Online/Site Promotion)

You Don't Have to be a Web Wizard to Start a Web Site

by: James Angell (December 05, 2007) 
(Internet and Businesses Online/Web Development)

Don't Sell It Yourself

by: Steven Gillman (June 24, 2005) 
(Real Estate)

Make Your Web Site Sell With These 3 Steps to Improve Your Web Site Marketing

by: Charlie Cook (August 12, 2006) 
(Internet and Businesses Online/Site Promotion)