I've been in business almost all my life. I've sold everything from toothpicks dipped in cinnamon syrup (when I was in grade school) to $4,000 information products.
And during that time I've picked up quite a few ideas on how to cut down refund rates any Internet marketer can use. I will reveal the biggest one here in this article.
Here's what it comes down to:
Whether it’s a physical product or a digital product, if it’s a crappy product and it’s not worth what the person’s paid, they’re going to refund it. They’ll send it back in the mail or they’ll just say, “Don’t charge my card. ” Or “I want a refund. ” Refunds are almost always directly proportionate to the value you give. Think about it:
Let’s say you do a poor job in your sales letter and you make promises you don’t deliver.
They’re going to say, “The sales letter said this and I’m not getting this. I feel like I’ve been misled. ” They’ll refund. On the other hand, if you over deliver and give them more than you told them they were going to get, then they’re extremely happy. They are going to love it. They are going to feel they got MORE Than their money's worth. They are not going to feel they were suckered or ripped off.
And really, that's what it comes down to in the end.
People just don’t want to be ripped off. Especially online, where they don't really know where you live or who to contact if they get screwed over.
They want to feel like they got the value that they paid. If you deliver on your product and deliver true value for that customer they’re not going to refund. If you under deliver (and over promise) you might as well not even sell your product.
Because even if you did get a sale that wasn't refunded, that person is probably never going to buy from you again.
Michael Senoff is a sought-after Internet marketer, interviewer and business coach with more than 50,000 students on four continents. For a limited time he is giving away free over 120 hours of in-depth audio interviews with some of the richest and most successful marketers, copywriters and business experts in the world at his famous website http://hardtofindseminars.com