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Best Practices to Optimize Landing Page for Ad Words

Saji N

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In this article, you can find out the five best landing page optimization tactics for ad words. A well-optimized landing page yields better conversion-rates and brings down the bounce rate. Improve your Ad position through targeted landing page save on cost per click.

Landing optimization is mandatory to reap the fruits of ad words campaign. If your landing page is targeted, bounce rate automatically decreases. The two most prominent factors for optimizing a landing page consists of building a perfect ad copy that is consistent with the keywords to be targeted. When there is cohesiveness in keyword relevancy, ad copy and landing page in relation to the appropriate search query, the quality score increases subsequently resulting in higher ad placement. This will indeed enable businesses to pay less per one single click.

Below, we suggest some of the five best practices to optimize the Landing page for Ad words.

Get straight to the point

Design the landing page in correlation to the keywords targeted. Ensure that your landing page has the vital components of a catchy headline, content in sync with the headline, value added features or benefits, and an appropriate call-to-action button.

The landing page should be incorporated with the relevant content and other actionable elements worth grabbing the reader’s attention well within five seconds of landing on the page.

Build convincing headlines

As is the human nature, our first glance upon landing in a page will be the headline. Hence, create compelling and attractive headlines. Your headline should speak about the benefit, as well as to be incorporated with any of the targeted keywords that the visitor had inputted in the search query. Let the headline and the message contained thereafter relate to each other. Message consistency is crucial in driving more traffic to the landing page. Moreover, the quality score of your ad depends on the relevancy of keywords with the ad copy. Visitors land in your landing page in hope of availing the desired information. Now, it is the landing page content that should convince and satisfy visitors that they have landed on the right page.

Design Navigation-friendly Landing Pages

Ensure that navigation within the page is simple and less complicated. Visitors should find it easy to figure out what they need. The objective of a landing page is to convert visitors into customers. By bringing them to your landing page, you have succeeded 50% in the conversion process. The rest 50% of the task lies in convincing them by having a user-friendly navigation that is completely focused. Never throw pop-ups in between, as it might infuriate visitors.

Include Value-added assurance

Perhaps, this is a component that many tend to overlook and fail to incorporate in the landing page. Value added assurance whatever be should be placed next to the call-to-action button. This is another way of making customers feel happy. They tend to feel that the company is offering extra benefit for the without levying any additional cost.

Strong Call-to-Action button

Incorporate a strong call-to-action button in the landing page. Identify the objective of your landing page in the first instance. Is the objective is to make visitors place an order, request a quote or to fill in the form? Ensure that the call-to-action is simple, comprehendible and that doesn’t give scope for confusion.

One can get better with landing page optimization tactics with the passage of time, mainly through trial and error method. However, start-up business companies who are making their first attempt in Ad words campaign can consult PPC agencies for support and guidance.


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