As the marketing trend has been shifted to online marketing in India, Snapchat and Instagram are continually heating the world of digital marketing worldwide. In one of the marketing survey, it has been proved that these two powerful marketing tools will be used by more than 70% of the businesses.
Also researchers say that more than 30% of the US companies will assign more than 100 employees for Instagram marketing and that number will be more than 70% by the end of 2017. Also it has been predicted that more than 80% of US companies will be utilizing at least one social media tool to mark its presence in the online marketing.
It has been discovered at the beginning of this year that more than 60% of the snapchat users stopped watching videos in just 3 seconds. Nevertheless, only coca cola was able to break the record as more than 50% of the people watched their 10 seconds video.
It has been also mentioned that the ads revenue of Instagram will also be increased by more than 2 billion which will be more than 10% of total revenue earned by Facebook.
Another fact is people will also keep an eye through the newly introduced feature of Twitter, i. e. conversion lift. As one of the studies also shows that the people more likely to get involved with the brand through sponsored tweets in comparison with non-sponsored.
It has been observed that the people between the age group of 16-45 years spend approximately 3 hours in watching video throughout their whole day including television and mobile phones. Surely, video promotion has a bright future ahead in near future. However, using suitable tactics will give the favorable outcome.
Also, as per the forecast the content marketing will be at a new level by the end of next year. Content will be created and blended for a better customer experience. These will be specifically customer centric as per their buying behavior. One of the examples of content marketing is the national Breast Cancer Foundation by P. F. Chang's which helped them in creating goodwill.
Keeping market trends in market is also an imperative task to plan marketing strategies accordingly. As online marketing in India and other parts of the world is growing rapidly, businesses surely going to get help by considering these few facts in mind. In fact, online marketing companies also help entrepreneur to get a closer look of the market.