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Online Marketing Is Not Online Advertisement

Marty Ron

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Online marketing and online advertisement is different from each other in some aspects.

Online marketing paves the platform for the better equation between the buyers and seller. Online marketing also involves online advertisement. This article explains the difference between the two.

Online Marketing Online Advertising

Digitalization has brought a whole range of new changes and opened up different avenues with the usage of internet. Internet and its start have led to the development of greater equation between the buyers and sellers. The credit for this goes to the online marketing and online advertisement. This has also paved the way to increasing importance to this aspect by the enterprises for the promotion of the products and the brand name. Online marketing and advertisement although not same but most of the online marketing services in India provide service for both. This form of advertisement and marketing are the need of the era, as with the customers resorting to more and more online forum, the marketers had no escape other than following the suit.

Given the fact that customers are more accustomed to be approached through the online medium, the marketers sorted to promote their products through the same forum. In 2001, the revenue earned from the online marketing was much higher than that of the regular marketing in US. This fact revealed the reality that how much customers prefer online marketing over the regular marketing. The online marketing strategies are more creative and challenging than the regular marketing. The reason being that in the online marketing, the customer’s span of attention devoted is much shorter than the regular one. Therefore the marketing strategy should very catchy and innovative to attract attention of the customer in rush. Online marketing is not just a word but it encompasses a whole range of process and containing different types under one flagship acronym. Nevertheless as mentioned above there is a distinction between the online advertisement and marketing, but many people are not aware of it. The differences are:

• Internet advertisement is just a smaller part of the larger concept of online marketing. Online marketing includes lot of other facets such as SEO, Search Engine marketing, Content marketing, E-Mail Marketing, Social Media Marketing and many other.

• Therefore it goes without saying that online marketing is much more rigorous in comparison to the online advertisement. Online marketing demands continuous effort as results of such activities do not generate results instantly whereas in case of online advertisment the result comes up immediately. The purview and domain of Online marketing is huge than the online advertisement.

• Online advertisement are budget friendly if compared to the online marketing but one could earn a lot for one advertisement. Moreover incase of former its easy to measure the results against the amount spend as ROI calculation is possible whereas in case of online marketng its little difficult. This is the reason that most of online marketing service provider assist with both services.

Therefore, combination of all the online marketing aspect including that of the online advertisement formsonline marketing services in India


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