Already on ArticleSlash?

Forgot your password? Sign Up

Importance of Ranking in the First Page of Search Results


Visitors: 302

These days, most businesses are creating online presence by building a website. It is, however, important to know that merely having built a website does not translate into good business. Your business website should be ranked high in leading search engines, so that it would appear in the top search results. This article seeks to discuss the importance of such ranking.

Most web users look only first page results
Most visitors look up for the first four to five results, of the ten search results that appear on the first page. Visitors are seldom interested to check for other results by going from one page to other, this is because the very ranking by search engines is such that, the websites having less effective content, less user-friendly features, insufficient data, negative feedback and the like are ranked low and in the concurring pages.

Also, visitors skip the page, if they do not find the result they seek, on the first page and search using new words instead. It is, thus, important that users find your website among the ten results, which appear on the first page for the relevant keywords.

More click-through rates
The results on the first page of search engines are better for business transactions, than those on the second and other pages. The results on this page involve more visitors, as there is a massive competition among those on the page in terms of loading time, content, navigability and other user-friendly features of the websites. Thus, results fulfilling these criteria are more likely to be displayed atop of search results. This obliges people to believe that websites appearing on the first page are credible and reliable and therefore, increase click-through rates.

More visitors leads to more sales
Studies show that, the number of visitors for the search results on the first page of search engine result pages (SERP) are more than those for on the other pages. This is because, the diverse positive attributes of the websites make it possible to be reckoned among the best, and therefore, the probability of sales is higher.

This benefits businesses because of the realization of ROI. The quicker the realization, the more is the profitability.

Improved popularity to the business
Merely reaching the first page in search engine results is not strong enough to make business. That is, potential customers would not make come back, if your ranks start falling down in search engines. To get the customers who want to purchase your product/service, your search engine page ranking should be continuously high. Remember, your website should rank high continuously, you should not lose sight of the users at any cost.

Continuous ranking in the first page is significant, as the ranking makes customers more familiar with your business and get them more interested in your business, thus, finally culminating in sales.

Increased loyalty among customers leads to repetitive sales
Increased popularity of the business in the online market coupled with the good quality products/services offered, increases loyalty among your customers. This boosts their confidence in you and hence they think you are reliable and worthy enough to make transactions with. This is the key to drive repetitive sales.

Getting ranked in the first page of the search engines is, thus, significant for businesses which they can hardly risk to overlook. Regardless of the status, a start up or a thriving business, ranking in the first pages of search engines makes businesses open to profitable avenues.

Marvist WebSolutions is a premier Internet Marketing company. Since 2005, Marvist has successfully developed several business partnerships on a white label as well as transparent relationships. Marvist has established strong credentials as a reliable white label SEO outsourcing company. If you are searching for SEO reseller or Private Label SEO provider, then Marvist is a solid choice.

small business internet marketing

Article Source:

Rate this Article: 
Web Page Optimization Tips – High Page Ranking To Increase Traffic Flow
Rated 4 / 5
based on 5 votes

Related Articles:

The need of professional SEO to boost your page ranking and better SEO results

by: Nath Nath (February 03, 2011) 
(Internet and Businesses Online/Internet Marketing)

Page Ranking - How A Search Engine Works

by: Urban Sotensek (April 18, 2008) 
(Internet and Businesses Online/SEO)

SEO Agency - get your site on 1st page of Search Engine Ranking

by: Sariful Kader (November 27, 2011) 
(Internet and Businesses Online/SEO)

Building Free Backlinks That Guarantee Best Page Ranking On Search Engines

by: Stephen Kavita (July 15, 2010) 
(Internet and Businesses Online/SEO)

SEO Services Achieve Top Ranking in Search Engine Results

by: Mannu Chaudhary (June 16, 2011) 
(Internet and Businesses Online/SEO)

Standard Information about Back links For Search engine optimization Along with .

by: William Berg (January 14, 2012) 
(Internet and Businesses Online/SEO)

Optimization Search Engine Proven Procedures That Will Guarantee Higher Page ..

by: Stephen Kavita (July 16, 2010) 
(Internet and Businesses Online/SEO)

SEO - 75% Of Web Users ONLY Look At the First Page Of Their Search Results - ..

by: Serge Daudelin (April 13, 2007) 
(Internet and Businesses Online)

The importance of search terms in page content and meta tags

by: Graham Allen (October 10, 2010) 
(Internet and Businesses Online/Web Design)

Web Page Optimization Tips – High Page Ranking To Increase Traffic Flow

by: Stephen Kavita (July 27, 2010) 
(Internet and Businesses Online/SEO)