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Importance of Search engine optimisation

 


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Search engine optimisation (SEO) is the process of improving the visibility of a website or a web page in search engines through the “natural" or un-paid ("organic" or “algorithmic") search results. Generally speaking, the earlier (or higher ranked on the search results page), and more often a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of back-links, or inbound links, is another SEO tactic.

The acronym “SEOs" can refer to “search engine optimisers, " a term adopted by an industry of consultants who carry out optimisation projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimisers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site and site content, SEO strategies may be integrated into website development and design. The term “search engine friendly" may be used to describe website designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimised for the purpose of search engine exposure.

Getting your website is quite important in the marketing world. If you are at the top the more exposed you will be and people are more likely to click on the results on the first page. If you are in a top position, say the first 4 or 5, you are in the searcher’s face straight away and the likelihood of a click is very high. This will lead them to your website, where they may invest time in reading about your products or services and therefore purchase your products and/or services. If you do not even have a website for your business, then you are very behind in this technological advanced age where everybody, including your competitors are online in the digital realm of the internet business.

For great SEO services, contact ResponseWorks at www.responseworks.com.au

Author bio

ResponseWorks develops and produces Animated Flash & Video Banners. We manage on-line PPC (pay per click), Google Adwords, Website Optimisation and Search Engine Marketing campaigns.

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