Dramatically Boost Your Exposure With A Press Release

 


Visitors: 345

Do you have a website but seem puzzled to how you can drive in traffic? Or are you a brick and mortar business owner looking to bring in new customers? Either way, a press release may be just the answer you need to solve this dilemma.

Here are a few things to keep in mind when writing a press release.

1) ALWAYS target your press releases to the appropriate media. Take your time to research the different forms of media available in your particular market niche. Don't try sell or advertise. Failure to do this will have your press release in the trash somewhere. Working with the editor by providing newsworthy information to provide his/her readers will provide the editor with the incentive to work with you.

2) Take your time when writing your press release. Don't just brag about your product or service - editors could care less how great you think your products are. Make sure that you slant your press release to be NEWSWORTHY! Think of ways how you can fulfill your readers’ needs! Focus first on what that need or problem is and then write the press release from that perspective of the readers’ benefits. This way your release will get much more attention. If you have a website then your release is a powerful tool to gain some traffic.

Remember, driving traffic to your web site isn't easy. With so many different promotional options like search engines, e-zines, banner swaps and bulk email campaigns it's easy to forget the fact that the PRESS RELEASE is the single most important method for generating publicity to your business website.

Think of an effectively written Press Release as being complimentary Advertising! Any article written about your product, company, event, or promotion, and published by an independent third party, will almost certainly deliver a sense of credibility and an implied endorsement that PAID advertisements just can't bring.

Keep your release short and informative. It should contain no more than 500 words and no more than two pages.

Be sure to include your contact information. Write a release that includes contact name, company name, full address, phone number, email address, and Web site URL. The contact name should be someone who's available and capable of answering questions.

A Press Release is simply the most powerful form of advertising there is!

About The Author

Shawn Edwards is the CEO of http://www.nonimanltd.com a. k. a Noni Man LTD. , and publishes “Marketing Maniac", a weekly newsletter dedicated to showing you how you can earn multiple streams of income: For more information please email us at sales@nonimanltd.com

(458)

Article Source:


 
Rate this Article: 
 
Press Release Submission - The Benefits and Perks of Press Release Submission
Rated 4 / 5
based on 5 votes
ArticleSlash

Related Articles:

Targeted Press Release Writing - 8 Key Ways to Make More Profit with Press ..

by: James Krawder (June 12, 2007) 
(Writing and Speaking)

Press Release Writing - What is an Effective Press Release?

by: Raymond Nesa (May 02, 2007) 
(Writing and Speaking)

Fast Press Release Writing - Intermediate Tips for Press Release Writing

by: James Krawder (June 22, 2007) 
(Writing and Speaking/Writing)

Profitable Press Release Writing – Your Dream Income Out of Press Release ..

by: James Krawder (June 04, 2007) 
(Writing and Speaking)

Press Release Marketing - Make Press Releases a Traffic Generating Tool

by: Raymond Nesa (May 03, 2007) 
(Writing and Speaking)

Press Release Mistakes: How (NOT) To Get Your Release Tossed In The Trash Pile

by: DJ Nelson (December 30, 2005) 
(Business/Public Relations)

Lucrative Press Release Writing - How to Write Effective Press Releases and ..

by: James Krawder (June 19, 2007) 
(Writing and Speaking)

Press Release Writing Secrets - 5 Ways to Press Release Writing

by: Raymond Nesa (May 01, 2007) 
(Writing and Speaking)

Lucrative Press Release Writing - 9 Ways to Press Release Writing

by: James Krawder (June 22, 2007) 
(Writing and Speaking/Writing)

Press Release Submission - The Benefits and Perks of Press Release Submission

by: Fabian Tan (June 30, 2008) 
(Internet and Businesses Online/Site Promotion)