We know once you have a room full of guests at your online party, getting them to play games is the easy part. While hunting for answers to your game, a guest has the chance to see some products they simply cannot do without, thus making you sales!
We also know from experience that getting the visitors to the party in the first place is like pulling teeth. We have given some ideas to increase your party and really being able to talk with your future customers in a chat room is the best. However, for those that you'll never see in the chat room here is a way to increase some party-like sales without having to hold an actual party.
After you build your list of potential customers (and if you don't have one - stop right here and do that FIRST. YOUR list of potential customers is your most valuable asset in business!), play a game with them via email. Announce on a Monday or even Friday (and you can test which days get the best responses) the start of a contest by email. Focus on a specific type of products like you would at your party, and set up some type of questions that can be emailed to you. Be sure to cover some good points about your products in a casual way (you know your subscribers want to get down to the contest part of this, so don't overload them with ads!). You can set this up in any way you wish really, just as long as it's something interactive you can do with them.
At the end of the week, send out another email with the answers (this might grab a few that didn't participate before, or maybe got stumped and you never got an entry from). Give the details again of the products, which the answers were related to, and also be sure to announce the winner. You can possibly even give a special incentive to buy the products you featured in the contest, since many of your subscribers have been eyeing these products all week - a special might just give them the extra push to buy.
You can do variations of this, such as having weekly-featured products and instead of giving away prizes each week having a monthly drawing where those that win the weekly contests are entered in. Just as long as you are doing something other than just “weekly sales" you will stand out of the crowd and increase your sales!
About the Authors: Kara Kelso & Anita DeFrank are two busy wahms, and the owners of Direct Sales Helpers. For more Direct Sales Success Tips, visit: http://www.directsaleshelpers.com/newsletter.html