Online Marketing Secrets & Marketing Strategy For An Succesful Web Site

 


Visitors: 541

starts when a web site is being planned. . . And is not what many think: just banner advertisement and search engine optimization, Adwords at Google or Pay per click at MSN

A site nobody is interested in or a web site that offers products nobody wants to buy, will not have the success targeted, even when a million dollar budget on online advertisement is reserved. A site which is supported by an online marketing strategy from start and which is based on an online concept will however be worth the investment to promote further on the Net.

A well thought through online marketing strategy demands thorough understanding of the internet. It requires knowledge of the restrains, possibilities and costs of the technical aspects.

A good marketing strategy for the internet is based on involvement and interactivity with your online target audience. Interactivity is achieved through technique combined with scripting/programming and a creative mind.

An effective online marketing strategy is therefore much more than simply a slogan, pretty pictures and also more than just a collection of products displayed on the Net. It is presenting what you have to offer in an convincing and appealing way. It is about providing sufficient and proper information about your services or products that the user can feel confident about before he/she buys, orders or books. Online marketing is about CREDIBILITY and trust.

"What do your clients want and need from you?" is the starting point of any good internet marketing strategy. It is by far the most important question and therefore needs to be answered. The answer to this question is transformed into an online application, serving your clients and the result will be that your site will be visited and used.

The Company you hire, need to work closely with your marketing department if your Company has one, and manage the target group research if this required information is not up to date. The Company you hire have to analyze your existing infrastructure which requires input from your IT department. It is very important that the Firm you hire knows’ whether you have a CRM and how it is structured or which customer information is saved in your databases. The Firm you hire has to know your objectives, targets and your next mile stones to be able to align your e-commerce project with your business perspectives.

The results of there findings will be documented and delivered to you. You need to receive detailed information about what is possible and what has to be improved first, to be able to implement the online interactivity and data collection you want. We cannot rule out that a specific feature on your web site cannot be realized under the current situation unless you will improve first, for example, your database.

All this guarantees that the marketing strategy will be revealed at the launch of your site and not a minute earlier.

Billy Horner is one of the the founders of Visual Orange Co. , Ltd. , offers search engine optimization and online marketing in Ayutthaya, Thailand. He has been involved in web development and marketing for 8 years in Asia and has helped several businesses to succes http://www.visualorange.net

(552)

Article Source:


 
Rate this Article: 
 
Internet Marketing Strategy - Insiders Secrets to Making Money Online
Rated 4 / 5
based on 5 votes
ArticleSlash

Related Articles:

Successful Web Site Presence, Global Marketing Strategy, Online Website ..

by: Meenu Suri (November 16, 2005) 
(Internet and Businesses Online/Web Development)

Web Marketing & Free PR - A Well-Stocked “Media Room” on Your Web Site ..

by: Ugur Akinci (September 30, 2006) 
(Internet and Businesses Online)

Hosting and Marketing Strategy - The Role of Monetizing Your Web Site

by: Robert Mato (December 11, 2008) 
(Home Based Business/Network Marketing)

Web Site Marketing Strategy: 8 Ways To Increase The Perceived Value Of Your ..

by: I-key Benney (February 11, 2005) 
(Business/Marketing)

Increase Web Site Traffic - Here is an Effective Affiliate Marketing Strategy ..

by: Fabian Tan (August 12, 2008) 
(Internet and Businesses Online/Traffic Building)

Affiliate Web Site Marketing Secrets For Explosive Sales

by: Dean Shainin (May 01, 2007) 
(Internet and Businesses Online)

Online Marketing - The Web 2.0 Strategy

by: Matthew Castro (December 30, 2007) 
(Internet and Businesses Online/Internet Marketing)

Site promotion: search engine marketing or traditional marketing strategy?

by: Marco Santos (May 15, 2011) 
(Internet and Businesses Online/SEO)

Web Site Online Marketing

by: Steven Weber (August 09, 2007) 
(Internet and Businesses Online/Internet Marketing)

Internet Marketing Strategy - Insiders Secrets to Making Money Online

by: Mary Hanna (October 30, 2006) 
(Internet and Businesses Online)