The big question. Do people actually pay attention to pop ups? With so many softwares out there that deal with blocking pop ups you'd think the answer would clear. Back a few years ago pop ads were all the craze, but as more and more sites starting using them they became more like spam then anything else. I mean how many sites have you visited where they will pop up an add every second page or so. This is especially annoying when you are searching for something. So yes they can get on a persons nerves.
On the other hand when a pop up comes up that actually interests a person in what your company or site is offering then it can actually be beneficial to for the person viewing it. Though the problem is with every good pop up ad is there are usually 10 other ones coming up that either have fake offers on them or don't even interest the visitor at all. This is where the good pop ups fall through the cracks. With so many spam pop ups we tend to jump to the conclusion that all pop ups are garbage and we just ignore them, even the good ones. There are so many people out there now that have a popup blocker on their system, you ad may never get seen.
Another point is when you purchase traffic from a site/company that offers so many targeted visitors for so much money, most of them are using pop ups to send you traffic. Even though this raises the level of unique visitors you are getting, the visitors aren't truly wanting to or interested in what you are offering. Yes they may even click around your site a bit, but chances are they are leaving after a few pages.
So when it comes right down to it the benefits of a pop up campaign probably don't and won't give you the results you want. I am not saying that it absolutely will not but, in all likely hood your ad will get blocked, closed off and even yelled at a bit:). So put your advertising budget in a better direction and save us all some trouble of having to click off your add.
Anthony Jewell has over 6 Years experience in the Web & Graphics World. You can visit my business at http://www.logo2d.com
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