Perhaps the most powerful component of any Web site sales copy is the use of testimonials. Inserted in your sales copy, unbiased words of praise from satisfied customers have the following potent effect for your prospect. Effective testimonials;
Rationalize your prospect’s buying decision GOOGLE ADSENSE Back up the claims you make for your product or service Vouch for the benefits of your product or service. However, despite their clout as an influential sales tool, it is amazing how many clients fail to effectively gather and use this precious commodity. Some tips for including this essential component in your future promotions.
Note a secondary benefit of such an approach; learning things about your product or service that can be improved or corrected.
Sprinkled throughout your sales copy, testimonials provide a compelling reason for purchasing your product or service. A good rule of thumb is; include 1-3 testimonials for each product or service benefit. A collection of testimonials can also be included as a separate stand-alone piece of your promotional package.
Wherever you place them, make sure each testimonial adheres to the four golden rules…
Stick with one benefit per testimonial
Make sure all claims are believable
Keep the testimonial targeted to your audience, excluding anything
irrelevant or offensive.
Copyright Alan Richardson
About The Author
Alan Richardson is a well-known internet consultant and publisher with http://www.optimalwebservices.com - a Web resource firm in North Easton, Massachusetts, offering free advice and information for web-based small businesses and entrepreneurs.
To read other articles by Alan, click http://www.optimalwebservices.com/articles
To signup for the free ‘Optimal Web Services for Small Business’ ezine, click http://www.optimalwebservices.com/subscribe