Internet marketing strategies are radically different from marketing strategies deployed in the bricks and mortar world and comparing the two is like comparing chalk and cheese. Even if you happen to be the head honcho of a stupendously successful advertising company, don't for a second fool yourself into believing that you can employ any of those advertising gimmicks in your internet marketing campaign.
Traditional advertising strategies focused on ‘pushing’ the products onto the customers. Promoting a product entailed spending thousands of advertising dollars and launching massive marketing campaigns that pervaded every form of media. Advertisements, whether in print or on television were designed to tell the customer, “I've got a product that I think is the greatest ever. Check it out!" Products were literally thrust upon unsuspecting customers who had to leaf through magazine ads or sit through TV commercials that advertised products they didn't even knew they needed.
Today's customer is savvy. They know what they want and what they don't and newer internet marketing strategies reflect this shift in trend. Internet marketing is not about you or your product, however great it may be. Instead, it focuses exclusively on the customer. What is it the customer needs? How does it solve the customers’ problems? Once you've identified the need of the hour, you use subtle techniques such as article marketing to inform potential customers that you have what they are looking for and would they like to come and take a look.
What makes today's internet marketing strategies far more effective than traditional marketing techniques is not only that they address the customer's immediate needs but also the fact that they give the customer the option of choice. Letting the customer feel that they have the control over choosing their own solution can be the most powerful selling technique of all.
Fabian Tan is a well-known Internet Marketing expert and the author of the popular 59-page Report:
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