Several years ago, you could slap up a half-decent sales page or website, send traffic to it, and you will make money almost inevitably. However, times have changed. Competition has really sprung up in many major niches. Now, most of the competition are from people who are clueless about how to run a proper business, so you don't have to worry too much about them. They might drive up pay per click costs but they won't be a long-term threat.
These days, though, people have almost infinitely more choices. Compare the supermarket of today to that of 30 years ago. There are literally dozens of choices for ham you could choose from, when there were only a few all those years ago. People have more choices these days, and it is up to you to make sure they choose you.
It is the same for the pay per click search engines. It used to be that you could rank easily for any competitive keyword and get tons of traffic at a low-cost. That's not the case these days. Trying to rank on the first page of a highly popular keyword is almost tantamount to throwing money away. So the key is to go for those long-tail keywords that have decent amounts of traffic, but not too much competition.
So what is takeaway from this? The takeaway is that you have to differentiate yourself from the competition. If you make the biggest connection with your target audience, and form a strong relationship with them, you will stand out from the crowd.
Fabian Tan is a well-known Internet Marketing expert and the author of the popular 59-page Report:
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