For the sole entrepreneur, information marketing may be the most profitable business model in existence. You can easily leverage your knowledge (or the knowledge of other experts) one time and get paid over and over again. People are busier than ever and suffer from information overload more than ever, too. They want the information they need without spending a lot of time looking for it.
All you need to do is turn blank paper, CD's, DVD's, etc.into information and sell it to them. The great thing is you are selling the information, the content, and not the packaging. Even more so, you're selling the VALUE of the information. So, even if you're selling a book, you need to focus on selling information, not paper and ink. And you have no competition because your information is unique. Information products can easily be sold for 10, 20 times or more the cost of creating the product.
With the technology today, such as print on demand, it doesn't cost much at all to get started in the information products business. You can even start off by selling digital versions of your book, audio, or DVD and set it up to be downloaded directly from the internet.
Let's take a look at the cost of creating your first ebook.
- Domain name - $9
- Web Hosting - $4 per month
- Word Processor - Free (download Open Office)
- Turn ebook into PDF - Free (can be done with the click of a button in Open Office)
- Payment Processor - Free (set up with Pay Pal)
Basically, you can spend about $13 to be in the information marketing business and start selling your first information product.
Of course, I'm assuming you already have an internet connection. Even then, you could probably get started by getting the web site up using the computer in your local public library. The profit potential of an information marketing business is limitless. You can easily go into practically any market, setting up multiple streams of income. You can create multiple products in the same niche market as well.
If you really want to boost your income with an internet marketing business, consider selling your own information products .
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Gregg Gillies is a full time internet marketer who helps others launch and grow their own profitable online business