Care to know the best way to increase web sales? Guess what, as complex and involved and as anonymous as the internet is, the best sellers on here have figured out in fast fashion that the real way to increase web sales is by understanding that prospects need to be “actioned" into the buying process.
We do not see a car commercial and run out and buy a new Chevy Blazer. We see the spot, we visit the website, we dare to go into the dealership with our dads. We call the dealer back 19 times.
WE INVOLVE OURSELVES INTO THE BUYING PROCESS.
And we fill ourselves along the way with more and more content about that thing we want so much so that at the end, we feel as if we have made the best purchasing decision possible. Those that are the best internet sellers have this down to a science.
They start by creating the largest pool of ultra targeted traffic. They send those people through a series CONTENT-LADEN steps that add value to the product. They continue to build excitement and passion and anticipation.
Here's the big miss that I see happening every day. . . people are buying very expensive Adwords and they are sending that traffic to their home page. Guess what. . . that home page is not where those people need to be taken for the romance to keep advancing.
Why are these people being purchased and then being asked to buy when they are NOT READY TO BUY?
Marketing online is a beautiful process. . . and the focus on conversion of that traffic into customers is very slowly hitting home. (Took long enough. )
One of the best ways to advance the needle that we've found is creating VIDEO LANDING PAGES THAT get the opt in so that email marketing can take over.
Play the game the way the game WANTS to be played. . . the way people need to be sold to and you will dominate!
Kevin Browne is a former Creative Director and Senior Copywriter at agencies including J Walter Thompson, McCann Erickson and Young and Rubicam. Kevin now runs WhitehavenWeb.com where he shows web owners FINALLY how to run a successful website .