An advertiser can buy a run of network package, or a run of category package within the network. The advertising network serves advertisements from its ad server, which responds to a site once a page is called. A snippet of code is called from the ad server, that represents the advertising banner. New advertising models are also mushrooming in ways previously thought impossible. For a while now it has been possible to track users across websites using cookies. But it is now also possible to generate profiles of users by monitoring their IP-traffic at internet service providers.
One type of ad network, known as a blind network, is such that advertisers place ads, but do not know the exact places where their ads are being placed. Creating your first PPC text advert and campaign is easy. Choose the wording of your PPC Advert, select the channels that fit your business and credit your account to get started.
Ad serving technology continually monitors performance of your PPC Adverts and detects any potential fraudulent clicks meaning you only pay for relevant clicks in channels you have selected, resulting in your Advertising budget being stretched further.
Usually the online ad network can be broadly classified into:
Targeted Network: Out of the 3 networks online, targeted network is considered the most advanced out of all. As it belongs to the new generation networks. It employs a targeting technology with specificity, and each ad is sorted out based on the relevant content it carries known as contextual ads. This way it direct the right traffic to the right site.
Blind Network: As the name suggests, such ad networks are blind, in the sense, the advertiser has no clue where his ads will be placed, there's no control over the placement of ads. As it is priced low, advertisers prefer blind network. They offer bulk ads too. A combination of technology is used such as targeting technology and campaign optimisation.
Representative ads: Allows more transparency in comparision to blind network. Advertisers now, have control over the placement of ads. Usually, direct response advertisers find representative ads more beneficial. They are popular for huge traffic received. Brand marketers thus prefer it as it is priced low too.
High volume display advertising is fast becoming a major contributor to online advertising spending. Some of the world's strongest brands are users of the method. If you feel you can benefit or have further questions reach out to online ad network experts.
Kirthy Shetty, expert author, Platinum status
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