It can often be very difficult to attract new customers and increase the sales of your service or products. Enhancing what you already have and capitalizing on existing customers can dramatically help. Here are a few techniques to enable you to achieve this.
Follow-Up Emails: After making a sale, contact your customer with a “thank you" email and include details of other related services or products you wish to advertise. This could be followed by further “products of interest" emails every couple of months. However, ensure you do not over email your customer, include a link to unsubscribe and cease communication if explicitly requested.
Up Selling: Up selling is a method in sales used to encourage a customer to buy a little extra or to upgrade the final order. These extras will often be small purchases that will involve little consideration from the customer, while the added extra to your company can be enormously profitable. The simplest way achieve this on a website is to advertise a few extra low cost related products or emphasize key benefits of an upgrade at the order stage. For example if you are a designer offering web design, try encouraging your clients to purchase additional hosting or a domain naming extras just before they finalise their final order.
Referrals: Referrals are an effortless way to increase sales, as you are encouraging your customers to endorse your services to friends or family, in order to receive a reward. If you provide your customers with the incentive to receive a 100% refund in return for referring four customers to your website, you will then have received three sales at the cost of one.
Affiliation:Similar to the referral system, you can provide your customers or non-customers with the option to join an affiliate program. The basis of an affiliate program is to provide affiliates with a commission, often a percentage of the sale, earned by selling your product for you. This can multiply your sales, without the expense of marketing.
Resell Rights: There is a large online industry of people who purchase resell rights products in order to promote and resell for profit. The benefit being that they can easily sell a product without the cost or time involved in production. Capitalizing on this by offering an upgraded product with the inclusion of the resell rights could increase your sales, with the additional possibility of further multiple sales from third party customers.
Cross Promotion: Cross promotion is a type of advertising that involves two or more websites, who actively promote each others products or services. Cross promoting with other partners can provide big marketing rewards; sales can effectively grow through a larger pool of customers. For example, if you provide printing services, it may be beneficial to you to cross promote with the products of a graphic design partner.
Coupons and Gift Certificates: When you distribute a sold product to the customer, include a coupon or coupon code. This not only thanks the customer for making the purchase and generates a sense of loyalty reward, but also encourages them to redeem their coupon with another purchase. Alongside this theme you can also sell gift certificates, which will provide revenue from the certificate itself and create sales potential from new customers that claim their product.
Michelle S Roberts, Design2Go
http://www.design2go.net - Affordable Graphic Design
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