If you intend to start a successful long term online business, you should focus on getting traffic for at least the first six months. Diversify your traffic building techniques so you are not dependent on any one source. Submit your site to as many search engines and directories as possible. Use article marketing, classified ads, solo ads, and ezine ads. Place threads and replies on numerous related forums using links back to your website in your signature file. Comment on as many related blogs as possible and again, include a link to your site within each comment.
Over time, these techniques will bring you more and more traffic. And just as you diversified your traffic building techniques, you should diversify the methods you use to monetize your site. Of course, you should have a sign in box on every page of your website. This will quickly increase the size of your list, which is important for your long term success.
In addition, you should include ads that pay you each time someone clicks on them. AdSense is an example of this type of ad, but there are many other companies that provide similar services. You should also use ads for affiliate programs to monetize your site. Using an affiliate program, your only job is to refer visitors to the merchant's website. When one of your referrals makes a purchase, you collect a percentage of the sale proceeds. The percentage you receive varies between 20% and 75% of the sale amount and is determined by the merchant.
And last but not least, you should have plenty of quality content on your site that you refresh regularly. Your marketing efforts will bring you traffic once, but your content will bring them back time and again. In addition, good content will result in your visitors recommending your site to others.
Once you have all of these things working for you, it feeds on itself. More traffic means more backlinks. More backlinks mean more interest from the search engines, which brings in even more traffic. So if you are just starting your online business, focus on traffic for the first six months and you can develop a thriving long term business that will provide you with a very nice income for the rest of your life.
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