A common mistake many Internet Marketing entrepreneurs make is trying to get their ads seen by as many people as possible. Sales is definitely a numbers game, and the more people that see your ad, the more likely you are to make a sale, but paying for advertising blasted out to millions will not necessarily bring you the best results. Sometimes these mass-blasters bring no results at all. If you target your market, make sure your ads are seen by the people who would potentially buy your products, you will see far better results, and make many more sales than just shooting arrows into the biggest crowds.
Instead of throwing advertising into a crowd, narrow down your particular crowd. One of the easiest ways to do this is to start a newsletter. A simple ongoing report on your industry, new products, and product reviews, can build a subscriber list of potential customers. Anyone that subscribes to your newsletter has an interest in what you sell, and once you have an interested subscriber, you have a possible customer. You can produce your own content, enhance it with private label rights products in your particular niche, even ask your subscribers to contribute their opinions and knowledge. This will create actual relationships with people who share your interest and may be in need of your products. Offering a free newsletter, reminding your contacts to pass it along to their friends and associates will circulate your business within your target market, and possibly be the best advertising you'll have.
Ezines, ebooks, special niche related reports can all work as well. Newsletters can become ezines, EzineArticles can become ebooks, special reports can be included in all of them, and before you know it, your publishing efforts can be promoting you globally. And the promotion will be going to your target market for a fraction of the cost of blasting to millions.
As important as focusing on your target market is, you should expand some of your efforts to some of the less likely prospects. Even though they're not as strong a market for you, it doesn't hurt to test the waters. For instance, don't bother trying to sell ballerina slippers to a cowboy, but don't ever forget to ask that cowboy if he has a daughter in ballet class. Getting referrals from a not-likely prospect can open new doors to people who did fit in your target market.
Once you've established your target market, it's time to start working on the referral markets they can bring in. Anyone interested in your niche will know other like-minded people, and this market can give your sales a major boost. An example would be if the cowboy's daughter needs ballerina slippers, how many girls in her class would be interested in better quality and better priced footwear? Working the referrals from your target and non-target market can turn one sale into ten. When each of those ten start turning into multiple sales, you've claimed your ground as a true, successful Internet Marketer!
After too many rounds of useless advertising, I took a good look at what the really successful marketers were doing. When I saw how much easier and less expensive marketing could be with the right marketing tools, I had a clear understanding of how to put my business on the global map.