You will need something a little different from a stand mass-issue website if you hope that visitors will look more closely at it.
Statistics tell us many things about internet users, but amongst the most useful to us as site-owners are the following:
1. They're looking for information about something.
2. They're mostly put off by hard-sell advertising.
3. People easily give up and move away if it's too hard to find the information they want.
4. If your site is unattractive to look at, most visitors will simply move away.
5. People are far more likely to study the content of your site, if it has your personal stamp on it.
The chances are against us, in the light of the above, to get and maintain the readers’ attention. We can examine some ways of getting around these problems, and tipping the odds more our way.
The visual impact is without doubt the first one. A site that is poorly constructed, muddled or unattractive to look at doesn't even get out of the starting blocks! The logic is very simple: if the site owner doesn't have the interest and initiative to make his site look good to the visitor, it's likely that he pays as little attention to its content.
Make your site look really appealing, by the careful use of colour, and make the layout such that it is easy to find the information the visitor is seeking. Although it's an idea to use technology to include some clever features, don't make it too gimmicky or those benefits will be lost. Something to grab the reader's attention needs to be positioned at the top of your page.
Remember to focus on the benefits to the visitor - what's in it for him or her?
Remember your visitor is not looking to buy anything - she wants information. Make that information easily available, in an appealing way. Perhaps offer a free newsletter or a 5-day training programme.
Position yourself as an expert in your field. It's not necessary to claim that massive earnings are likely, but rather to show that you've been there got the T-shirt and that you're prepared to share the information required to make a success of this opportunity. Your visitor can then make her own selection from the top home businesses available to her.
In other words, “This is the information you need and these are the benefits to you. "
If you don't have web-design skills or even a flair for this, pay someone to help you, or to do it for you. A professional-looking website would be more likely to offer something worthwhile, than something carelessly designed that looks as though it's been thrown together.
Sometimes the technical gurus become so involved with technology, that they overlook the simple issues. Keep it simple to navigate around the site, particularly so that the information your visitor is looking for can be easily accessed.
If you provide a number of options from which to select, keep the instructions clear and simple. You'd be surprised how difficult it is sometimes to find the “Yes-I want it" option in some sites!
Personalize your site so that it doesn't look just like another of the mass produced sites. Your visitor is far more likely to consider your offer if you can describe what it's done for you personally.
Thanks for taking the time to read this article. I sincerely hope that you have found the information useful or thought provoking.
Mike Muir aims to help new home business owners to make informed decisions, by providing useful information. More at:
If you're looking for a legitimate home business opportunity, please go to: http://www.mikeshomebiz.com