It's amazing how some words can control people's actions and they can affect on other's decisions. Simply by using special words in your article, sales page or anywhere else you can significantly increase your sales. So in this article I would like to talk those *magic* words, which can to sell.
Here they are:
This is probably the most popular search phrase on the Internet. Everyone wants to get everything for free. No one likes paying someone else or buy something. Its better, when it's free, isn't? Some marketers will disagree with me that people who are looking for free stuff, then don't buy. However, when selling your product you can give out some bonuses for free and mention that on the website. It works and publishers do this.
2. Limited Offer
Well this one causes people to think that they are going to miss something out, if they don't hurry up. You can also use this on your sales page to cause urgency, and make people decide quicker. It's a little think, but can have great impact on your sales.
While people prefer to get everything for free, they also like to buy something, which is on sale, and the price has been reduced. Mentioning something like, 50% off or save X dollars will make people think that you are doing a discount, while you are just using smart technique of advertising.
4. You - Yours
Try to personalise the sales letter. Build a direct contact with a visitor. By using words, such as “you", “yours" will help you to make the website more personal, and readers actually do like this writing style. When you do that, it seems that you are talking to them, but not just writing bold text. This can improve overall sales letter quality.
Testimonials are people, who have already tried your product and they are sharing their opinion about it. I wouldn't recommend you to create fake testimonials, because instead you can find few people to review your product and give honest testimonial. It's not difficult, check out few forums and you will find some people. You must have testimonials on the sales letter, because it tells the visitor that you product has been tried by others, and it's really helpful.
I learned all these great tips from Rob Benwell's Niche Annihilation Method guide where Rob shows people how he creates professional sales page and get conversion rate, such as 1:10. If you are going to become a publisher or just want to increase your sales, I would suggest you to check out Niche Annihilation Method. Click here to learn more about it.