If you've been in this business for a while, you've seen it. Big time marketers moving the free line. . . big time. They're giving information away for free that most people make us pay for. This makes it so that in order to compete in this business you have to give an awful lot of value away just to make a sale. Well, if you haven't given this much thought yet, maybe you should. And maybe you should think about how YOU are going to move YOUR free line. This article will give you some suggestions.
Let's start with that free report that you're giving away to build your opt in list. Most free reports are 10 to 20 pages, if that. Why not double the size of your report and really put some dynamite quality content in it. I have one report that is a complete tutorial on how to do niche research. Most people charge for these books. I won't mention any products by name because I don't want to embarrass anybody. But really, this info should be free. Everybody should know how to do niche research to at least have a fighting chance.
Okay, let's move on to your products and services. What about your membership site? How about having a 3 month free membership instead of just 30 days? Why not? Think you won't get more people to try it out? And if you give them really great content each month, think more people won't stick around longer, thus bringing you in more income in the long run? I think this would be a great idea. But how many people would be gutsy enough to try it? I haven't seen one of these yet. Perhaps you could be the first one.
What about your software? How about letting people try it for free for 90 days instead of 30 days? Better yet, why not just let them have a stripped down version of it that they can use forever if they want? You know, Wordtracker, which is one of the best keyword research tools, is free to use forever. Now, the free version doesn't provide as many keywords as the paid, but it's still a very useful tool. This is a great example of moving the free line. Imagine if we had to pay to do niche research.
The problem is, too many marketers work off of a scarcity mindset. They think if they give too much away, people won't buy. The truth is, the more you give away, the more they're likely to buy because they'll think your paid info must be fantastic.
Just something to think about.
To YOUR Success,
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