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Definitive Introduction To Selling High Ticket Products

Sean Mize
 


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Selling high ticket products is one way to increase your online income without increasing your traffic. Of course, it is critical that you have some traffic - you can't convert zero into anything. Let's define a high ticket item. Usually I think of a high ticket item as being at least $2000, although technically we could go anywhere from say, $500 up to $100,000. But for a lot of markets, $500 might be the upper end, although my guess is that if something can sell for $500, it can sell for $2k or more if packaged properly and with the right level of personal interaction. Primarily when I'm referring to a high ticket item, I'm thinking of a high ticket item between say, $2,000 and $12,000 as a high ticket. And yes, I understand - it may be unbelievable to you that you could sell something for $2,000 to $12,000, but I believe you can - as I look at each one of these niches, I know beyond a shadow of a doubt that you can sell $2k products.

So what does a $2k product look like? I am going to write today about exactly what that five to ten, or twelve thousand dollar product would look like, and, so, if there's an unbelievability factor in yourself, “wow I could never do that", by the end of my writing, I believe that you'll see that there's a product that you can create and that you can realistically sell something for 2 to 10K. You can really do it. One of the big things is the idea of a higher level of intimacy with your clients. Generally, the more contact you have with your clients, the more you can charge. It isn't just about the information, it is about how usable that information is - and that information is more usuable when someone can talk to you and ask questions and get feedback. Let's go back to kind of a technical definition of a high ticket item then we would run anywhere from $500 on up to say $100,000.

So what would these products look like? Just to give you some examples of what you think those products would look like. . . typically a $500 product is a CD series, or maybe a DVD series that teaches somebody how to do something that you're doing. A $1000 to $2000 product is usually something that includes the audio, but perhaps also includes a study manual, and oftentimes some form of contact with you, for example, email support, or a group coaching call. You can limit these by how many phone calls or emails, or over what kind of time frame they can access you. And of course there are physical products out there that sell for $500 or more. If the audios are recordings of something that went for $5k for the live understanding, and the content is awesome, it can sometimes be sold for up to about $2k without the personal contact. But of course if you add the personal contact, you are going to have a higher conversion rate and customer satisfaction, all other things being held equal.

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Sean Mize is an internet marketing strategist who teaches internet marketers how to increase their income by creating high ticket classes and coaching programs.

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