Simple enough question. You're either one or the other. Which one are you? Personally, I prefer to be a leader. However, I know when to follow when it's somebody who knows better than me. That's what separates the successful marketers from the ones who are not so successful. This article is going to focus on leadership and following and knowing when it's time for which. I am sure you will find this quite enlightening.
The time for leadership is when you want to distinguish yourself from the masses. This could come in the form or a new method of marketing. I remember when article marketing was first starting to take off and then suddenly one day, somebody got the idea to create articles in video form. They were the leader in that area and shortly after, everybody else started to follow suit. Now, video articles are pretty common these days. But somebody had to have the vision to get things going.
Leadership can also come in the form of innovative products. It's so easy to come out with the same old same old. Coming out with something that is truly unique and also solves a burning problem is not easy to do. However, those who do it are seen as leaders in their field. Want to really take your business to the next level? Come out with something that will have people talking about it. That's when you know you've become a true leader.
Okay, but what about following. When is it okay and even necessary to follow? When somebody comes out with that new thing, especially in the realm of marketing, that you know is going to be an important part of anybody's marketing campaign, it would be foolish not to take advantage of it just because you weren't the one who thought of it. Personally, there are no methods of advertising that I have thought of myself, but I sure do make use of them to help promote my business.
So you see, it's important to know when to lead and when to follow. Ideally, you want to do more leading than following because that is ultimately how you stand out from the crowd. But sometimes following that crowd can take you to your ultimate destination just the same.
To YOUR Success,
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