What I find personally, and I use a different number and I started with visitors because most of you are probably measuring all of your results in visitors. That's what I find with most people online who are making less than $10,000 to $20,000 per month. They measure most everything online in terms of visitors.
I measure what I do in terms of subscribers. I'm going to move over to talking about subscribers for a moment.
A visitor is someone who may or may not know anything about you. They have no relationship with you. Maybe if they're a referred visitor then there's some reason for them to come to you and there's some believability there, but for the most part on an average basis a visitor doesn't know very much about you.
Most of the time you can't convert just raw visitors to anything over $100 a product at first blush. It's very very difficult to convert just a first-time visitor to anything over $100, and even a $100 product for a first-time visitor really has to show some visitor.
A first-time visitor has zero trust, so you have to sell the product 100% on value, not just the value of the product but you have to convince that person that there's huge value.
If you have somebody that's not a first-time visitor, for example a subscriber, somebody that's been to your website 7 times over the course of a month, somebody who's gotten a number of emails from you, their trust level continues to go up.
Because their trust level is going up, then they don't have to see the explosion in value in order to buy from you because they're buying the trust. They're buying based on a trust level that you deliver what you actually say.
I believe that a subscriber is a better way to evaluate how well I'm doing on my marketing end, because visitors don't really count once you get past about a $100 product.
If I have 1,000 visitors and I can convert 20% of them into subscribers, then I have about 200 people that really count for me on building trust. If I increase my conversion rate on subscribers to 40%, then I have 400 subscribers that really count in my picture.
I say all of this to say that the only thing that your opt-in conversion rate does is increase the number of subscribers that you get in. It does not impact your conversion rate long-run.
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Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.