Already on ArticleSlash?

Forgot your password? Sign Up

Market Research for Online Marketing Campaigns

 


Visitors: 128

While online marketing is becoming an increasingly important part of the mix, the very basis for its success is often ignored. Many companies are jumping straight into conducting online marketing campaigns without doing the upfront hard work of market research to help identify the key phrases to promote. Some basic research methods will significantly increase the chances of success.

As the old saying goes, “If you fail to plan, you plan to fail". This is especially true for online marketing. Unless the initial market research on keywords and phrases in implemented successfully before the campaign, then it is doomed to fail. Too many companies are setting their online campaigns up for failure before they are even launched. However, by following a simple process marketers can significantly enhance the liklihood of success for their online campaigns.

The following market research process should be followed before any online campaigns are launched:

  1. Conduct qualitative research with your customers, and find out what search terms they use to find your type of service.

  2. Use the keyword tool in Google Adwords or Overture to identify other relevant phrases.

  3. Use the same tools to determine which key phrases have a reasonably high search volume.

  4. Put all of the relevant search terms into a list.

  5. Refine this list to the top key phrases that you want your marketing campaign to focus on.

It is only when the above market research process has been stringently followed that you can be sure your online marketing campaign has a solid chance of success.

About the Author Michael Kelly is Managing Director of Ridge Marketing, a company that provides Market Research , Online Marketing and Lead Generation solutions.

(318)

Article Source:


 
Rate this Article: 
 
How to Research a Niche Market Online Before Creating a Product
Rated 4 / 5
based on 5 votes
ArticleSlash

Related Articles:

Employment as a Market Research Manager or Market Research Director

by: Tom Ward (August 19, 2011) 
(Business/Careers Employment)

Benefits of Online Printing For Postcard Marketing Campaigns

by: Rachelle Ann Lim (July 06, 2008) 
(Business/Marketing)

Internet Marketing Campaigns that Make Cash Online

by: Lelia Raynal (August 07, 2010) 
(Business/Small Business)

How to Get More Sales Online by Boosting Your Email Marketing Campaigns

by: Wayne Liew (October 17, 2008) 
(Internet and Businesses Online/Email Marketing)

Take the Guesswork out of Marketing with Market Research Surveys

by: Mrinal Dev (May 27, 2011) 
(Internet and Businesses Online/Paid Surveys)

Internet Marketing Tips Research Your Market

by: Allen Jesson (June 17, 2008) 
(Internet and Businesses Online/Internet Marketing)

Internet Marketing - How to Get Into the 'Pulse' of Your Market With ..

by: Fabian Tan (August 29, 2008) 
(Internet and Businesses Online/Internet Marketing)

Can You Really Make Money Online With Market Research?

by: Joe Smiles (August 16, 2010) 
(Home Based Business)

3 Market Research Steps You Must Take to Make Serious Money Online

by: Shawn Lim (July 28, 2008) 
(Internet and Businesses Online/Internet Marketing)

How to Research a Niche Market Online Before Creating a Product

by: Tayo Binuyo (July 08, 2008) 
(Internet and Businesses Online/Internet Marketing)