Using Niche Marketing to Find a Niche


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Niche markets provide a product or service for a specific group of customers who have very specific needs. One of the biggest mistakes that new online business owners make is ignoring the concept of niche marketing and focusing on big markets that appear to be big moneymakers. While this can be quite tempting, there is simply too much competition in the big markets. Those who are new to the online business world don’t stand a chance of competing against companies who have already cornered the market. With niche marketing, it’s a different story. Entrepreneurs can significantly increase their chances of success by focusing on specific niche markets. You determine a need and develop products and services that will satisfy that need.

Niche marketing also provides you with an opportunity to market to a very specific audience. By targeting your audience, you can easily tailor advertising and promotional campaigns that are almost guaranteed to work. By now, you’re probably wondering how to go about finding niche markets. Fortunately, it’s much easier than one would think. The key is to find a group large enough to produce a reasonable volume of business, but small enough to be looked over by your competition. The following steps will teach you the ins and outs of finding a niche market. Step One: The first step involves research and may take some time on your part. If you need to, break these research sessions up over a span of a few days. This will ensure that you have ample time to properly research potential niche markets. To start, open two Internet windows. Set one at and set the other at . Step Two: To find niche marketing opportunities, start doing a few searches in these search engines. Try basic products that you may be interested in selling, such as digital cameras, computer software, or Siamese cat toys. By entering products into these two search engines, you can find out the number of searches the products have per month and determine how much competition exists in the market.

Google and similar search engines will tell you how many results pages are out there for a specific search term, allowing you to gauge the extent of your competition, and will help you determine what sort of customer base you have be telling you how many people entered a specific search term in a given month. Step Three: Analyze your findings. The level of competition that can be found in the market determines the best niche markets to get into. Though some competition is good, too much competition is bad. Niche marketing only works if there is demand and a market for the product or service that is being sold. Though opinion varies when it comes to the numbers, in general, a word that has between 10,000 and 2,000,000 searches per month is considered an opportunity for niche marketing. Let’s see some examples: Example 1 Digital CameraThe term yielded 1,312,659 searches and 239,000,000 results pages. This is a big market with plenty of competition. Example 2 Computer SoftwareThe term yielded 101,294 searches and 1,550,000,000 results pages. This is a big market with HUGE levels of competition. Example 3 Siamese CatThe term yielded 16,314 searches and 1,800,000 results pages. Niche marketing could work here! This has high search volume relative to competition. Step Four: Choose your niche. Now that you have some niche markets to choose from, you can find the one that is the best fit for you. Afterwards, all that’s left to do is enjoy your niche marketing experience.

Cliff Posey, owner of CRP Marketing, owns and operates . Posey has also operated several other successful web businesses including Love Song Cards and Radio Career Consultants. The content in this article was developed from his experience in these businesses and his continual research into further business improvements.


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