It's pretty much widely known by all Internet marketers that one of the best ways to generate leads is by giving away free content. Like ebooks, audio lessons, video lessons, and things of that nature.
But one thing that is starting to happen is, these things are losing their power.
In fact, I have been hearing for years now how giving away free reports and content in exchange for someone giving you their email address isn't quite as powerful as it used to be.
At least, that is what is seems like.
The truth is, giving away freebies to generate leads not only works, but works as well as ever before - as long as you do it the right way.
What is the right way?
The answer is simple:
Instead of doing what most other people do - which is to give away things everyone else is giving away, and that people already have ten copies of - you give away unique gifts they can't get anywhere else.
In other words, if someone can get your freebie from anyone else, don't use it. Instead use your own proprietary content. Content that has real value to it and that people would actually be willing to pay money for on its own.
If you don't have anything to give away, simply call an expert, record the call and turn that into unique content. You can have an audio file and written transcripts - true value.
Whatever you do just know that, in reality, nothing has changed.
People still love free things. The problem is nobody wants two copies of something they already have.
And if you’re creative with what you give away - if you use some real strategy - it will work for you like gangbusters.
Michael Senoff is a sought-after Internet marketer, interviewer and business coach with more than 50,000 students on four continents. He is also an expert on showing people how to create their own high ticket information products from scratch using just your telephone. For a 100% FREE REPORT that reveals how you can take your own ordinary book, e-book or even a concept and turn it into a information product you can sell for up to $3,900 or more go to: