I am a active member of several forums. In my free time, I usually give advise to strangers who are not familiar with computers or need some help in troubleshooting their PC. I thought that's all there was to forums until recently I put up my own computer shop selling various used or secondhand PC parts for a really low price. Consequently, I created a website to sell my goods but I had a hard time getting traffic which means I was not getting enough attention. The sale online was poor and I was getting frustrated. I looked for advertisers to help me promote my product but most of them offered it for a fee. I don't have money to spare set aside for that. I was thinking about some other options when I remembered that I have the forums to help me out.
This was a good move in my part. Since I am actively participating in helping out visitors and other members in those forums, my postings helped my credibility. I posted a link to my website, making sure that it is of decent font size and color and used it as my sig. From time to time, I refer them to my website when I give advice. My forum posting efforts proved fruitful. Not only did I earn an increase in traffic for my website, orders came pouring in from all over after reading my posts in the forums.
If you are looking for ways how to promote your website without incurring expenses for advertisements, then probably forum posting is the best way to do it. Another good thing about forum posting is that it gives you the opportunity to explain to the readers what your website is all about and why it is worth the click.