Building Small Business Using Ezine

Joyce Oladipo

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Is it worth keeping in touch with clients via ezine?

Yes, Yes, Yes and it does work.

Ezines are a great way to keeping in touch with your clients and an effective way to promote additional products and service to your clients. Clients will appreciate your efforts to keep in touch with them on a regular basis as well.

I am amazed by the amount of small businesses that are not using this method to build a relationship with their prospects. Some even try sending and giving up because there is no response from their subscribers.

Isn’t it hard for you to get a sales person into the home of a client sweet talking for you?

A campaign is a sustained attack on something. So in other words if we keep sending we will build out list incredibly.

Here are some things you need to know before starting your own ezine.

1. Patience and perseverance

It takes sometime to get a responsive list. Most small business owners give up after sending a few ezines or they don’t email their list often. As long as they are still on your list they are still interested in what you have to say. Do you respond to all ezines that arrives in your mail box? You may be interested in the product they are promoting but it could take six months for you to realize that getting the product could be of great benefits to you. So keep sending your ezines and keep it interesting and make sure it contains relevant information for your prospects.

2. Ezine Objective

Your ezine can have a variety of objectives depending on your goals. For instance, your ezine could be used for:

  • Establishing your name and reputation
  • Selling your products and services
  • Keeping in touch with clients
  • Driving traffic to your website
  • Announcing new products and service.

    3. Good Content

    Your ezine needs to content good information relevant to your target market. It also needs to be in sync with your objectives. If it’s to build relationship you might consider using personally written articles with an interactive question and answer section and if it’s for advertising you can add an advertising section to your ezine.

    Here are a few ideas for contents that you might consider for your own ezine:

  • How-To tips, hints and articles
  • Your answers to readers questions
  • Reader testimonials, opinions, and feedbacks
  • Guest experts corners
  • Recommend website resources
  • Contest
  • Product reviews (books, tool etc. )

    And if you think you can’t write an ezine you can go to and have someone write one for you. You can also visit free reprint right directories and use their articles. Here are a few, and

    4. Your List

    You can dramatically expand your response rate by positioning your ezine to a particular group. Try marketing your ezine on directories of your target market. You might also call a list broker to get a list for your target clients, or run ads that attracts the attention of your clients offering them free information.

    5. Your Frequency

    How often you send your ezine is important. There are six choices for you to decide to send your ezine.

  • Daily ezine requires some commitment unless they are short. Normally this type of ezine consists of tips, quotes, or news.
  • Weekly ezine are sent weekly
  • Bi-weekly is an ezine sent every 2 weeks
  • Monthly of just beyond the forgetting point.
  • Quarterly ezine are simply a waste of time. It’s not useful if you are going to be keeping in touch with clients every 90 days. People will forget who you are and just delete your message when it arrives.
  • Whenever ezine is the worst way of keeping in touch with your clients

    Choose which frequency you want and stick to it.

    6. Follow Ups

    Follow up on everything properly. You can have your subscribers get messages in a certain way. Let them know they are dealing with a real person. Let them know you care.

    7. Automated the system

    Once you have decided on your objective, content, and frequency you’ll use for your ezine. It’s time to actually set up a system like:

  • Gathering target clients email addresses
  • Installing and setting up your email management system
  • Having a subscription form on your website

    The bottom line is this… if you don’t mail out to your clients you are losing or missing out on increased takings? We all need reminding of everything these days, life is busy. Your clients are no different. Keep in touch with them, set up a system where you mail them at least every six weeks and it will pay of big time for you.

    Finally if you start it, never give it will pay off.

    Online entrepreneur Joyce O. Oladipo, “The Home Business Sistah, " publishes the award-winning ‘Home Business Success’ ezine with 750 subscribers. To Learn to Recession Proof Your Business and Rapidly Attract More Clients, Sell More to Existing Clients, and Bring Back Your Clients More Frequently, without Pushing So Hard — No Matter What Product or Service You Sell sign up for FREE how-to articles and FREE audio class, at

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