1. Don't ever stop advertising for new subscribers.
I know this one seems kind of basic, but it is extremely important. Subscribers are the lifeblood of your ezine. If your ezine isn't getting new subscribers then that means it is dying. That's not a good thing.
When I was doing nanowrimo(National Novel Writing Month) last year, I didn't do any new advertising for subscribers and my subscriber base didn't grow as fast as I would have liked it to.
2. Forge partnerships
Partnerships are extremely important. There's no way you can survive in this competitive field without partnerships. If it weren't for my co-op partners, I don't know what I would do. My co-op partners help me in more ways than they know. If you're starting an ezine, you definitely want to hook up with some of the partners that you see listed in my ezine.
3. Always be willing to learn
The only thing constant in this world is change. In order to keep up with the changes, you have to be willing to learn. The moment you become complacent and think you know everything about everything is when you will start to decline. The best way to stay on top of things is to subscribe to other ezines and to read other blogs. Most of these publications have the most current information and this will help you stay competitive.
4. Be patient
This is really important because as many ezine publishers can tell you, there are a lot of things that can make you want to pull out your hair. You can have unruly subscribers accusing you of spam (not on my ezine list, that only happens to other people. LOL). You can be the victim of natural disaster. Your computer can decide to crash the day you have to publish your ezine. Whatever the case, you have to stay cool, calm, and collected. It doesn't take long for you to gain a bad reputation in the online world and it takes even longer to build it back up. Don't lose your head when things go awry.
5. Just remember to have fun.
Whatever happens, remember to have fun with what you are doing. You wouldn't have started your ezine if the topic wasn't something that you are passionate about. Remember your purpose for your ezine and enjoy what you are doing. The fact that you are enjoying your work will shine through in your ezine.
DeAnna Spencer is a virtual assistant that helps entrepreneurs run a successful business by providing affordable administrative help. She also publishes a blog for small business owners. Visit this small business resource today.