Ezines thrive on high quality content and hence you need to ensure that the content provided on your ezine is informative, optimized and relevant. One of the many mistakes that some of the ezine publications make is repeating content. If you repeat content too often and too many times then your visitor will not like it and feel as if you have no information to provide him or her. As a result, they might move away from you ezine and this will be a definite loss in terms of visibility, members, and advertisement and not to mention the overall profit.
Letting go of customers is always easy but keeping them is always the difficult task. In your case, to retain your visitors, you need to continuously offer them new information in the form of product review, product launches, and press releases. You can even have small news bytes and have follow-up articles on a particular product. For example: If you write about the launch of a new DSLR (Digital SLR camera), you can always follow up the review with news from the company, news about the various accessories, price cuts, sales figures, performance etc. These follow-up information will ensure that you visitor keeps coming back, increase your online visibility, ranking and profits.
Content was always the king and will remain the king and one of the important aspects that you need to consider is SEO or search engine optimization. Use relevant keywords in your content so that it is highly optimized and can easily get indexed by search engines. This will help in creating visibility.
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