Email Marketing: Increasing Your Open Rates

 


Visitors: 275

The three most important elements to consider for increasing your open rates are the “From" name, Subject and time in which the email is sent. Today, our inboxes are filled with spam on a daily basis. Without clearly communicating who the message is from and what the message is about, your subscribers will simply delete your email mistaking it as spam. The final key element to consider is the timing of your messages. We have found that sending on certain days of the week and at certain times will increase the chances of your recipients opening your email.

"From" name: When setting up your email marketing campaign, be sure to use a “From" name that your subscribers will immediately recognize. I recommend using your company or product name, but choose one and stick with it. If you ever change the “From" name this could cause many subscribers to mistake your email for spam.

Subject Line: When writing the subject of your email use the name of your newsletter. This will be recognizable to the reader and increase the chances that it will be opened. It is also a good idea to include the recipient’s first name within the subject as well. So the subject of your email should look something like:

Susan’s January Edition of Graphic Design Monthly

Also, be sure to avoid using all caps, dollar signs and multiple exclamation points. This is a pre-emptive approach as these elements will trigger many spam filters. A final point on the subject of your emails is to keep them under 50 characters. This will ensure that most email clients display the Subject in its entirety.

Best Times to Send: The third element to consider is the time that the email is sent. We have found that if you are marketing to businesses it is best to send Tuesday through Thursday between 9:30 am and 3 pm. If you are marketing to consumers, we recommend sending Friday through Sunday between 5 pm and 8 pm. By following these guidelines your subscribers will be receiving your emails at the optimal time, thus increasing your open rates.

Brandon Milford is the Director of Marketing for Broadwick Corporation, makers of IntelliContact. IntelliContact is a web-based email marketing and surveying software. Visit Brandon's Blog where he covers Marketing, Design, & Entrepreneurship .

(398)

Article Source:


 
Rate this Article: 
 
Email Donor Newsletters: Improve Your Open Rates for Online Fundraising and ..
Rated 4 / 5
based on 5 votes
ArticleSlash

Related Articles:

Email Marketing – Can Article Writing Influence Your Email Open Rates?

by: Sean Mize (November 27, 2006) 
(Internet and Businesses Online)

Email Marketing - What Does Content Have to Do With Email Open Rates?

by: Sean Mize (October 10, 2006) 
(Internet and Businesses Online)

Open Rates and Email Marketing

by: Brian Rooney (October 02, 2008) 
(Internet and Businesses Online/Email Marketing)

Email Marketing - Why Do Open Rates Go Down Over Time?

by: Sean Mize (January 24, 2007) 
(Internet and Businesses Online)

Email Marketing - How to Get Higher Open Rates in the Long Term

by: James Krawder (May 23, 2007) 
(Internet and Businesses Online)

How To Improve Your Open Rates And Click-Thru Rates In Your Email Campaigns

by: Dejan Bizinger (August 29, 2005) 
(Internet and Businesses Online/Email Marketing)

Getting Better Email Open Rates

by: John Platania (March 04, 2008) 
(Internet and Businesses Online/Email Marketing)

How to Increase Email Open Rates

by: Raymond Nesa (March 19, 2007) 
(Internet and Businesses Online)

Increase Email Open Rates With Offers They Cant Refuse

by: Clare Gambaro (July 20, 2008) 
(Internet and Businesses Online/Email Marketing)

Email Donor Newsletters: Improve Your Open Rates for Online Fundraising and ..

by: Alan Sharpe (July 28, 2006) 
(Internet and Businesses Online/Email Marketing)