Having done all the necessary homework, you've decided that you will send out well laid-out, structured and targeted email messages to promote your business. Somewhere along the way, you also decided that you will send out your messages in HTML format. Towards that end, the email marketing tips mentioned below will ensure that you send out just the right promotional email messages in HTML format.
Tip 1: Empower Your Recipients
Firstly, even if you have decided to send out your messages in HTML format, your addressees may not be willing or able to receive your messages the same way. So, ALWAYS give your recipients the choice of both textual and HTML format emails. That way, you will not only ensure everyone sees your message, you will also give them a feeling of empowerment.
Tip 2: Keep the Layout Simple
An overly complicated layout of your email message is only likely to confuse your prospects than convince them about your offerings. Keep the text as well as the imagery and design simple and basic. Integrate all of the aforementioned, in line with the purpose of your message.
Tip 3: Test-Mail Your Messages
People check their emails on multiple browsers as well as multiple machines, including hand-helds.
So test-mail your messages on all possible browsers, operating systems and devices, especially hand-helds. That way, any distortions in your messages would be known ad visible to you upfront.
Tip 4: Research the Behavior of Email Clients
There is a plethora of Web-based Emails as well as desk/machine-based Email Clients. And your prospects might view your messages on any of them. So, before you go all guns blazing on your email marketing campaign, do on-ground research on as many of them as you can. Some do not accept HTML format mails at all. Some filter out HTML content, especially on desk-based email clients in offices. Bear in mind all of these factors and devise your messages accordingly.
Now that you're aware of these useful email marketing tips, go ahead and send out your promotional emails - just the way you wish to!
Fabian Tan is a well-known Internet Marketing expert and the author of the popular 45-page Report:
"Murder Your Job: How To Build Cash Sucking Autopilot Businesses In 30 Days Or Less!"
Head over to http://www.MurderYourJob.com to get your FREE copy now!
Also, quickly download his FREE "Explosive Traffic System" report that shows you how to generate 10,000 unique visitors per month at no cost! => http://www.ExplosiveTrafficSystem.com