Like it or not, email marketing has changed over the years and will continue to change as long as there are idiots out there who abuse the medium. If you don't know what I am talking about, take a look at all the spam that you get in your in box each day. That's a serious problem you're looking at as it affects YOUR business. So, if you want to survive in 2009 and beyond, you'll want to make a note of some of these survival strategies. They may just come in handy.
Probably the most important thing of all is getting your email opened. It doesn't matter how great the content of the email is. If the subject doesn't get the person on the other end to open it, it's worthless. That means coming up with a compelling subject that is also not a blatant lie. Why you ask? Because if the subject is just a ploy to get the email opened and the subject matter doesn't match, you're going to have one very ticked off reader. So make the subject stand out but make it real.
Next we get to the actual content of the email itself. We live in a world of WIIFM, or what's in it for me. If you don't give the reader a reason to not only read your email but buy your product, you're sunk. This means providing them with relevant content in regard to the subject matter itself. You might want to send a newsletter with tips on how to do something related to your niche. The reader has to walk away from the email saying “Thanks, that helped me a lot" or you haven't done your job.
One thing that most people don't even think about is the service that they use to have their emails delivered. I personally use Aweber because they have a great reputation and their delivery is great. Many marketers think that they can get the same kind of results from a cheaper company or worse, emailing from their own servers. Let me tell you right now, emailing from your own servers is suicide. One spam complaint, even if it's not a valid one, can get your ISP to shut you down. Plus, you'll never get the same delivery rate simply because you won't be able to keep up with the blacklisting of your domain like a pro company can.
This is just the tip of the iceberg. If you really want to whip up an email campaign that can earn you thousands monthly, check out the resource below. I think you'll find it most helpful.
If you're going to survive as an email marketer, you better make sure you're well informed.
To YOUR Success,
Steven Wagenheim
Tired of not getting your emails delivered, read or opened? Sick of not making any sales from your email marketing efforts? Visit my site at http://www.stevewagenheim.com/emailmarketing/index.html and get your hands on 5 years of my personal experience with email marketing. . . experience that has earned me tens of thousands of dollars yearly.
